Arjowiggin's Development

Final Poster Designs

Considering the range of different stocks I have ordered from Arjowiggins, The posters have been designed in such a way that the stock will compliment each design and vice versa. Each artist featured in the posters is signed under the Sony Music music label. 

Taking the concept further

informed by a previous D&AD winner, I have decided to take my idea further by showing how the recipient would interact with the posters.

The idea is that each poster will have a hidden QR code, that when scanned with an iPhone, the user will be directed to a secured webpage on which they can access all sorts of different things associated with the artist. This will include early bird release concert tickets, new music releases etc. This access will be earlier than anyone else, thus providing an incentive for the recipient. 

The idea will also bring the consumer and brand closer together and give the recipient a sense of appreciation from the brand through rewards.

To demonstrate this to the judges, I will produce some mock ups of the app in use...

Poster Book Mock up

I ordered some A4 paper samples from Arjowiggins so that I could print some poster designs onto them. As well as printing them out, I also tried out ways in which I could present the posters as a book.

Inspired by a project I found online involving a poster book, the idea on the left is to produce some sort of spine or half cover that will hold the posters together as a book without compromising the posters themselves. 

This is a major problem I need to overcome. As the posters will be sent via the post, they need to be small enough to fit through a letter box, this means folding the posters in half. I need to come up with a way in which the posters are held together without damaging them designs.

Refined Resolution

The final resolution size is informed by the fact that the posters will be sent through the post and so, ideally it should fit through a letter box. The average letter box can fit the width of A4, this means that I can print the posters A3 and then fold them in half and they will fit through.

I have now printed my own poster designs of artists under the Sony Music label onto A3 paper samples I ordered from Arjowiggins.

The next stage is to decide how I am going to present the posters as a book. The original idea was to produce a spine or half cover out of paper. However, I am not sure how I would attach this spine to the posters without compromising the posters themselves.

 To solve the problem, I approached a group of peers to get their feedback and opinions on how to solve it. They agreed with the fact that I need to somehow come up with a way of keeping them together without the use of staples or stitches.

Someone then thought of an issue of the Uni's magazine that was released recently that uses a sleeve. They also said that I should experiment with tracing paper.

This feedback inspired the experimentation below, using tracing paper to produce a spine or sleeve.

The sleeve works really well at holding the posters together without damaging the posters. The tracing paper also doesn't cover up the poster designs leaving them exposed.

Final Outcome

Leeds Public Spaces

Studio Brief 01

Leeds Public Spaces

Brief

Investigate into the various happenings and events that have occurred in the city of Leeds through history. The event must be a celebration of some kind and so have a positive outcome. From this, I must then produce an A3 print using at least one traditional print method. These prints with then make up the end of year show between the level 4 and 5 students.

As I have come to realise the depth of primary research is key to a successful approach, I will be referring to a number of different sources to find out as much as I can about the happening in Leeds over the years. The tutors stressed that the choosing of an event is vital and must be informed by a number of details. It will make the project a lot more informed and exciting if the event was large enough to have plenty of coverage and info about it, as opposed to something small scale that didn't have a large impact. 

I will be investigating the history of Leeds to get a good scope of events and happenings, however I will avoid going too far back as I think it would be beneficial to choose an event that already has plenty of visual aid to then inform my designs.

Another piece of advice was to choose something that genuinely interests me and so I will keep this in mind throughout my investigation. The most obvious interests of mine that I can think of that might have caused celebration in Leeds are music and football, however I would like to find something a bit more obscure so that my response isn't an obvious one.

The brief specifically talks about the uses and abuses of public spaces in Leeds, so this is another clue as to where to take this brief. 


Events of interest

Leeds United Winning form

Leeds United had a number of consecutive years in which they won a number of trophies including the championship and European cup.

Winning these various cups meant that subsequently there were a number of celebrations and parades hosted in Leeds city centre.

The most famous of these being the championship cup winners of 1992. 

Nelson Mandela visit 2001

After accidentally mistaking Leeds for Liverpool at the beginning of his speech, Nelson Mandela then went on to thank people for accepting him as a citizen and naming a garden after him.

5000 strong crowd greeted him that day

Tour De France 2014

Leeds were hosts to the grand depart of 18 teams, approx 198 riders

100s of 1000s of people descended onto the streets to see them off

Love Parade 2001 Roundhay Park

One of the biggest events Leeds has ever seen

Only edition of the festival that has been hosted in the UK

With the help of Radio 1, 250,000 people packed into the park to see sets from the likes of Pete Tong, Dave Pearce, and Slinky

Festival of Britain 1951

Designed to help promote Britain and show signs of post-war recovery

It went all over the Uk touring different cities including Leeds

5,000 exhibitions held in the city showed the growth of Britain throughout the years as well as what the future may hold.

Hip Hop History Month

Annual Leeds hip hop community month

array of workshops, art, music, dance and panel discussions

DJing, graffiti, beatboxing and music production

Along with a 'Queens of Hip Hop' showcase, celebrating the importance of female contributors to the world of hip hop

Celebrating Chinese New Year

With a large Chinese community, each year Leeds has seen a range of celebrations marking the Chinese new year. Below are examples of poster designs designed by the Leeds Chinese Community Association. This is a massive celebration the Chinese population in particular, but it is even celebrated and enjoyed by people of all other cultures. It's a reason to celebrate by eating Chinese food and enjoying the spectacles and shows put on. 

This celebration has a massive potential for producing a print from as typically this celebration is very visual. This Chinese new year is the year of the Rooster.

The Leeds Chinese Community Association was founded in 1995 as a charitable voluntary organisation. It's a registered charity and operates the Chinese Community Centre that provides facilities for social, cultural, recreational and educational activities for people of all ages.

"Our mission is to improve and enhance the loves of the local community, in particular people from Chinese origin, by providing a range of services and support through our volunteers and workers."

Chinese New Year 2017

This year, the Chinese new year was celebrated with a Gala in the Leeds town hall by Chinese students and Scholars Association Leeds.

"We will be welcoming the year of the Rooster which is viewed in the Chinese culture as trustworthy, peaceful and brave-hearted"

"For our overseas Chinese students, the New Year Gala will give them a sense of familiarity and warmth in this new foreign environment"

Above is the poster design for the 2017 gala, featuring an illustrative rooster design in the background. The red colour being typical of Chinese design with calligraphy over the top. There is an extensive amount of visual aid including prints and posters that I will be using as influence for my own. 

Idea 01

One idea is to produce or redesign the 2017 Chinese New Year poster as this would be relevant and current whilst representing something that is strongly celebrated in Leeds each year. 

The redesign would be celebrating the Chinese new Year as well as celebrating the Chinese population of Leeds and how this has been celebrated over the years.

When it comes to printing it, I will look into Chinese methods of traditional print and use this within my designs to further celebrate the culture.

Idea 02

A second idea would be to move away from redesigning the existing poster designs and inform the designs based on other aspects of the Chinese community in Leeds.

The Chinese community is not only limited to celebrating their traditions and culture to one day of the year. The community put on a whole range of events and galas throughout the year that involves a large amount of people of all different ages and backgrounds.

Issue-Orientated Design Lecture

Examples of design that have been produced with a current issue in mind

Obama 'hope' poster
- made independently from the campaign
- screenprint
- Artist known for Obey (Shephard Fairy)

Che Guevara poster
- Alberto Corder
- original photo was outside of int. copy law
- duo tone screen print for dutch magazine in 60s

Russel Brand 'Messiah Complex'
-  comedy tour poster
- another one by Shephard Fairey
- distinct style

CND logo
- Gerald Holtom, 1950s
- known as the peace sign
- CND soldiers - Banksy, 2005

May 1968 posters
- unknown artist - 68
- student revolution - occupied school of fine arts
- produced posters put all around Paris
- objecting to government, unemployment and poverty


Anti-apartheid poster
- artist unknown, 1990s
- apartheid meaning the divide betwene races regarding services, accessibility etc

Black Panthers posters
- Emory Douglas, 1970s
- fighting for equal rights for black citizens
- very aggressive way
- tone is portrayed through posters



Contributions to Ficciones Typografika
- by erik brandt, 2013
- 'no human being is illegal'

Envirnomental

Greenpeace bp
- poster design

Theres an approach to advertising and communication
- the use of metaphors, puns, linguistic tricks

Health

- charities tugging heart strings
- sometimes can go too far
- guilty of shaming people, viewer to initiate action
- is it appropriate to make the viewer feel guilty/awkward/upset etc ??
- NHS adverts - smoking etc

Human Rights

- Human trafficking 
- 'infantry'
- advantages and disadvantages to a harsh approach

Collaborative Contract

Collaborative Questions

Define what is your motivation for undertaking your collaboration...

Work within a team
- something I don't do often but is an important skill in the industry
- learn how to share out the workload based on individual skill sets
- learn how to communicate with a number of other people
Win an award!
- a chance to get national recognition
Want to have a go at leading a team
- will take up this roll for a period of time during the process
- learn how to manage people
Get a good mark in the responsive module
- make the most of the freedom of picking and choosing briefs
- something that is rare for a professional

What methods of communication will you use

Face to Face meetings
- in the studio
- find other places that work for us all such as cafes and bars

Facetime
- video calling each other when we aren't all at uni/ on the weekends
- Facebook messenger - a quick way of talking to each other on the go
                                      - able to share images and other material quickly and easily

What skill sets does each member of your collaborative team bring ?

Alec 
- Big Ideas
- Physical methods of production
- idea generation
- presentations

Theo
- open to other people's ideas
- organised
- like hand rendered form of design
- versatile 
- active learner

Me
- organised
- vocal
- opinionated
- confident on indesign and illustrator
- time efficient

Collaboration Brief

Getting Started

In order to find a team of creatives to work with, we were asked to put together a couple of slides that demonstrated ourselves as designers and work we admire. These slides were then showcased in front of a room full of designers, illustrators and animators. The slides also included briefs we want to undertake as a group.

Due to the brief I selected, it was clear that it was favoured by Graphic Designers as opposed to other courses. This meant that the group we got together consisted of only Graphics. At first, I thought this may impact the project but, we as a group, came to realise that each of us are very different and unique designers from one another and so we will all bring different skill sets and approaches to the brief.



We each introduced ourselves to each other and showed the group examples of our work to give them a good idea of what each member of the team is interested in and good at.

The next stage was to read through the brief and start to brainstorm possible ideas, this was the first difference I noticed between working alone and in a group. The idea generation stage of a project was a lot more broad as it was a coming together of different peoples minds. It made me realise how differently some designers approach and interpret briefs.


Key Points

- Celebrate hard-won wisdom and life-lessons through illustration or photography
- Identify the advice you'd like to give
- Create a series of 3 posters or prints
- Heartfelt advice
- Decide target audience, let this inform designs
- Think fun and life-affirming
- A celebration of the times you've learned something the hard way
- What do I wish I had been told

Essential

- 3 x Poster designs or prints, landscape or portrait, dimensions 578 x 370mm (for potential publication)
- Title each piece and supply a short description. 

We first wanted to decide on the target audience as this is open to interpretation within the brief and is an important detail in any concept. We decided to aim our project at young creatives, in particular creatives who are just starting their degrees at uni. This decision was informed by the fact that all members of the team have been in that position and it is a situation that is still fresh in our minds. This will allow us all to think back to that time and think up advice we would appreciate at that time.



Team Rationale

Our aim is to produce a series of 3 posters aimed at young creatives, such as 1st year students at University, who might be new to the discipline or softwares. The posters will showcase a number of skills that each team member has picked up during their years studying and becoming a creative. We shall each outline what we as individuals consider to be good advice as a young creative kick starting their creative passion and what we would like to have been told when we were in their position. We will then communicate this advice utilising a range of medias and facilities available at the college to showcase the possibilities available to someone in the target audience. The posters will not only show them possibilities, but will also aim to break any stereotypical barriers concerning the creative industries, Graphic design in particular. This will be done through the use of techniques that may not be typically thought of as being within the Graphic Design discipline. 

With this rationale in mind, we then decided to go over our notes and choose a range of ideas that we will develop further. We went away with our notes and ideas and planned to meet up soon after to discuss what we had come up with, from there we would then choose one or two ideas to take forward.

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Unfortunately the group was not able to meet up before me and another member flew out to Berlin on a Uni trip. This left the other two members without us however we discussed what we should do whilst we were away. We decided that the two team members who stayed in Leeds that week could meet up and start producing some work based on the groups ideas. 

I made sure to let the group know that even though they were doing all the work that week, that I would make up for it at a later date so that the work load is spread evenly amongst the team members.

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Research
D&AD and Judges

Before coming up with any ideas, the team thought it would be a good idea to start by researching the D&AD New Blood awards.

The detail that we considered to be the most important and something that we could inform our own process with was the fact that New Blood focuses on the future of creative disciplines and so is looking for experimental and innovative work. These are two things that we tried to achieved throughout the project as it would give us a better chance of winning.

“New Blood is challenge. New Blood is about new thinking. New Blood is about marking tomorrow as yours. We need New Blood” 

We then thought that it would be a good idea to research the people who would be judging our work so that we could aim to produce work similar to their design interests or styles. Research included looking into a number of members of the Adobe team including Oliver Chapman, Patrice de Villiers, Verity Slade and Sam Summerskill.

Above is a series of poster prints designed by Verity Slade. The use of bold, playful colours and the simple layout is a style that we all agreed on using for inspiration.

These colourful yet simple posters were designed by another one of the judges and fellow adobe team member Patrice de Villiers. The combination of image and text makes for high impact and is something we wanted to achieve in order to grab the judge’s attention.