Showing posts with label Studio Brief 02. Show all posts
Showing posts with label Studio Brief 02. Show all posts
Monday, 5 February 2018
Friday, 2 February 2018
OUGD603 - EP - Marmalade - Final Resolution
Photography for
Marmalade Packaging
The client was pleased with the final outcome, it had everything they asked for and was a suitable approach to the brief. However, personally I did not enjoy this brief and am not 100% proud of the outcome. This brief has made me realise that I am not interested in packaging design at all, however I am glad that I attempted it as I now know its not an interest of mine.
Marmalade Packaging
The client was pleased with the final outcome, it had everything they asked for and was a suitable approach to the brief. However, personally I did not enjoy this brief and am not 100% proud of the outcome. This brief has made me realise that I am not interested in packaging design at all, however I am glad that I attempted it as I now know its not an interest of mine.
Wednesday, 31 January 2018
OUGD603 - EP - Marmalade - Development & Feedback
Initial Production
and Feedback/Redesign
The first choice was what font to use. I wanted to font to look hand rendered but also have an element of sophistication. Out of the fonts below that I presented to the client as well as a group of peers, the feedback suggested that the more hand rendered fonts were harder to read and may not be legible for packaging. The top font is the one I went for based on this feedback. The type was then manipulated to make it unique to the brand.
The mock ups below show the design on a clear sticker. I used a standard image of marmalade to see how it might look. On the mock up the colours come out clear and legible. One change I had to make was to get rid of the colour white. This is due to the fact that the printers at uni do not print white ink. I did contact a printers service and enquired about a price however it was way too costly.
When I then printed to labels and applied them to the marmalade jars, I came across a number of limitations. Firstly, when the label was applied to the jar it left several small air bubbles. This meant that the design was really hard to see. The colours also did not stand out as I intended them to. This meant that I had to completely rethink the design.
Final Resolution
The final resolution is printed on an off white adhesive stock. this is informed by the client wanting the branding to look homemade. The label has a blank section on the far right that allows the client to write the names of the recipients as well as the sell by date and weight.
I then produced some circular stickers with the logotype on them to apply to the lids. This was informed by the fact that each jar was recycled and so each lid was a different colour. To keep the jars consistent, the stickers cover a majority of the lid in the same colour used on the label.
Monday, 29 January 2018
OUGD603 - EP - Marmalade - Research
Primary Research
As this is my first packaging brief of the module, and in fact my first food packaging brief ever I thought I would start the process by walking around town documenting existing branding that caught my eye. I was looking for packaging that looked bespoke, hand made etc as this fits my brief.
I documented a number of styles, designs etc but most of them have a certain premium quality along side looking home made. Traditional, serif fonts are often used to give them historical context whilst making them look as though they have been around for a long time as a brand... This isn't important within my own ideas as this client has only just started and so it makes sense to explore more modern approaches to 'home-made' aesthetics.
A challenge of this brief is that the produce is housed within recycled jars which range in terms of size and shape. One of the main aims will be to design something that can be cleverly applied to each lid that achieves uniformity and consistency.
More Research on well-known brands
Similarly with previous examples, these ones below all use hand rendered fonts.
As this is my first packaging brief of the module, and in fact my first food packaging brief ever I thought I would start the process by walking around town documenting existing branding that caught my eye. I was looking for packaging that looked bespoke, hand made etc as this fits my brief.
I documented a number of styles, designs etc but most of them have a certain premium quality along side looking home made. Traditional, serif fonts are often used to give them historical context whilst making them look as though they have been around for a long time as a brand... This isn't important within my own ideas as this client has only just started and so it makes sense to explore more modern approaches to 'home-made' aesthetics.
A challenge of this brief is that the produce is housed within recycled jars which range in terms of size and shape. One of the main aims will be to design something that can be cleverly applied to each lid that achieves uniformity and consistency.
More Research on well-known brands
Similarly with previous examples, these ones below all use hand rendered fonts.
OUGD603 - EP - Marmalade - Outlining Brief
Branding Marmalade
Outline Brief
- Each year the client makes a batch of homemade marmalade to give away to friends and family
- The marmalade is poured into glass jars of various sizes and finished off with a bow of ribbon
- This presented the opportunity to brands these jars, giving them an identity, something which an then be used every year
Target Audience
- Friends & Family - Mostly people living in the Fulham area
- Some given away as gifts
- A few are kept to be enjoyed at home
Deliverables
- Branding and identity - that can be used each year. This will then be remembered by its recipients and then anticipated each year
- A logo
- Jar Labels
- Ribbon? and any other details
Time Scale
- Jars to be sent out within the next two weeks
Brief sent by Client...
Outline Brief
- Each year the client makes a batch of homemade marmalade to give away to friends and family
- The marmalade is poured into glass jars of various sizes and finished off with a bow of ribbon
- This presented the opportunity to brands these jars, giving them an identity, something which an then be used every year
Target Audience
- Friends & Family - Mostly people living in the Fulham area
- Some given away as gifts
- A few are kept to be enjoyed at home
Deliverables
- Branding and identity - that can be used each year. This will then be remembered by its recipients and then anticipated each year
- A logo
- Jar Labels
- Ribbon? and any other details
Time Scale
- Jars to be sent out within the next two weeks
Brief sent by Client...
Brief
Home made marmalade to be sold in wholefood shops and delicatessens as a premium product.
It is handmade as well as home made as the oranges are hand cut rather than shredded and the ingredients are just Seville oranges and sugar – a reduced amount of sugar compared to traditional recipes and no added pectin.
It can only be made in late January/early February when Seville oranges are in season
The jars used are recycled so the packaging respects the need to reduce waste and this also adds to the home produced feel of the product but will cause difficulties in labelling as the jars will be different sizes.
The labelling needs to include :
Ingredients 60% Seville oranges 40% sugar
A name … Mamalade ?
Consume by date would need to be added per batch as well as weight of contents for each jar
The marmalade will be made in relatively small batches and so the labelling /packaging could include disguising the lid which will also be different for each jar and even sometimes has the previous product name .
Avoid any associations with Paddington Bear and Creole Lady Marmalade – this is an quintessentially English product with Spanish oranges !
I don’t like labels with pictures on
AIM:
Produce packaging for home made Marmalade that demonstrates an awareness of recycling, that the making process is done by hand, and Seville being the producer of oranges but the spread being quintessentially English.
AIM:
Produce packaging for home made Marmalade that demonstrates an awareness of recycling, that the making process is done by hand, and Seville being the producer of oranges but the spread being quintessentially English.
Wednesday, 17 May 2017
Tuesday, 16 May 2017
Working Age UK
Publicity
To demonstrate product, range and distribution I have produced a number of mock ups taking into consideration the audience I want to appeal to and attract.
Bus Advert
The idea to use a bus as a means of communication is informed by the fact that a lot of adverts you see on the back of buses share a similar topic or purpose. Through research and observations I discovered that a lot of the adverts you see on the back of buses are to do with health.
Flyers
I then designed an A5 flyer that would be available in hospitals and doctors surgeries as these are places that people with Parkinson's go for regular check ups. Flyers are appropriate for my target audience as people of the age of 35+ are more inclined to read a flyer or leaflet, more so that a younger audience.
I wanted to keep the flyers simple and stripped back with the sole purpose of making viewers aware that there is an app. Originally, I was going to include tutorials on how to use the app but from feedback, I learned that the tutorial on the app itself is enough.
To demonstrate product, range and distribution I have produced a number of mock ups taking into consideration the audience I want to appeal to and attract.
Bus Advert
The idea to use a bus as a means of communication is informed by the fact that a lot of adverts you see on the back of buses share a similar topic or purpose. Through research and observations I discovered that a lot of the adverts you see on the back of buses are to do with health.
Flyers
I then designed an A5 flyer that would be available in hospitals and doctors surgeries as these are places that people with Parkinson's go for regular check ups. Flyers are appropriate for my target audience as people of the age of 35+ are more inclined to read a flyer or leaflet, more so that a younger audience.
I wanted to keep the flyers simple and stripped back with the sole purpose of making viewers aware that there is an app. Originally, I was going to include tutorials on how to use the app but from feedback, I learned that the tutorial on the app itself is enough.
Instagram
My target audience will most likely already be following the Parkinson's UK social media presence including their Instagram page. This makes it a perfect means of advertising as the only people who will see it are people already involved with the charity and who most likely have the disease. Also, the general age of the people on Instagram are of the target audience I'm aiming my campaign at, which also filters out the older people who would not be interested in the app itself.
Parkinson's Website
Another highly appropriate and efficient means of advertising the app is to feature it on the charity website page. The advert can be found when the user clicks on the 'Online Community' tab. The advert would then be seen straight away by the intended target audience as, again, the people visiting that area of the website will be of a younger age.
Monday, 15 May 2017
Project Development - Campaign
Working Age UK
Inspired by the Alzheimer's Australia campaign, I decided to start to come up with ways in which I could achieve similar things using Parkinson's UK as the driving force.
As my project is aimed towards the young on-set people living with the disease, I decided to produce a logo that represents them as a community. This is to make them feel like there is enough of them for there to be dedicated design towards the community.
I have used the full-round stencil font that Parkinson's UK already uses throughout their branding to make obvious the link between the charity and the sub category of the Working Age UK that this logo represents The aim was to produce something youthful and current that also makes use of existing branding guidelines. This is also what informed the two blue colours used, both separating the two letters.
Development
Moving on from the logo development, the next stage was to come up with an interchangeable phrase, similar to the Alzheimer's campaign that could be used throughout this campaign as a means of distribution. One thing I wanted to stick to and was informed by my research was to keep the language used as positive. This is due to the fact that existing publicity for the disease is generally a bit depressing.
I began by playing around with some words and phrases before coming up with two options on the left.
The idea behind these interchangeable phrases is to represent the working-age people of the UK that have Parkinson's and to raise awareness of the fact that it doesn't only effect older people, but that it has effected hundreds of people all over the country who want to hold down a job or who have to take care of their family.
The overall tone of voice is empowering for the younger people with the disease.
The idea was to then transform the concept into a full-blown campaign and to consider how it would be communicated and to whom.
As the campaign revolves around younger people, I decided that an informed and considered means of communication would be social media.
Feedback
- Groups & Communities - events and things to bring them together
- Other charities - How they code messages
- encouraging language directly address them. "you can have..."
- maybe organise an event ? and produce the design for it.
- re-write the brief
- what is the problem?
- what am I trying to achieve in response to the problem
- target audience
- product, range & distribution
- Online community
- Bring working-age people together
Further Development
- a social media tool that brings the working age community together
- tool links with Google Calendar - notifies peoples phones about events
- iPhone app as the "tool"
- working-age UK smartphone app
- notifications feature informed by cognitive side of disease
- Log-in - Home Page - news feed, calendar, contact, profile page
- moving on from the online community idea
- it has already been done
- I want to encourage meeting up in person as opposed to talking on forums
The feedback from the critique session was that I need to specify a stronger aim and purpose and that I need to solve a problem.
The new problem is to bring young on-set people with Parkinson's together in person. Moving on from this, I wanted to come up with a way of making it easier for them to communicate between each other and organise meet ups.
The obvious outcome was to create a smartphone app. This is informed by the age of the target audience.
Smartphone App
- Target Audience - young on-set / working age Parkinson's patients
- specific to the UK
- users looking for events, gatherings etc amongst the community
- also to post their own events
- advertise app on website
- app features : demonstrate reminders
- app regularly reminds user of the functions and features
Inspired by the Alzheimer's Australia campaign, I decided to start to come up with ways in which I could achieve similar things using Parkinson's UK as the driving force.
As my project is aimed towards the young on-set people living with the disease, I decided to produce a logo that represents them as a community. This is to make them feel like there is enough of them for there to be dedicated design towards the community.
I have used the full-round stencil font that Parkinson's UK already uses throughout their branding to make obvious the link between the charity and the sub category of the Working Age UK that this logo represents The aim was to produce something youthful and current that also makes use of existing branding guidelines. This is also what informed the two blue colours used, both separating the two letters.
Moving on from the logo development, the next stage was to come up with an interchangeable phrase, similar to the Alzheimer's campaign that could be used throughout this campaign as a means of distribution. One thing I wanted to stick to and was informed by my research was to keep the language used as positive. This is due to the fact that existing publicity for the disease is generally a bit depressing.
The idea behind these interchangeable phrases is to represent the working-age people of the UK that have Parkinson's and to raise awareness of the fact that it doesn't only effect older people, but that it has effected hundreds of people all over the country who want to hold down a job or who have to take care of their family.
The overall tone of voice is empowering for the younger people with the disease.
The idea was to then transform the concept into a full-blown campaign and to consider how it would be communicated and to whom.
As the campaign revolves around younger people, I decided that an informed and considered means of communication would be social media.
Feedback
- Groups & Communities - events and things to bring them together
- Other charities - How they code messages
- encouraging language directly address them. "you can have..."
- maybe organise an event ? and produce the design for it.
- re-write the brief
- what is the problem?
- what am I trying to achieve in response to the problem
- target audience
- product, range & distribution
- Online community
- Bring working-age people together
Further Development
- a social media tool that brings the working age community together
- tool links with Google Calendar - notifies peoples phones about events
- iPhone app as the "tool"
- working-age UK smartphone app
- notifications feature informed by cognitive side of disease
- Log-in - Home Page - news feed, calendar, contact, profile page
- moving on from the online community idea
- it has already been done
- I want to encourage meeting up in person as opposed to talking on forums
The feedback from the critique session was that I need to specify a stronger aim and purpose and that I need to solve a problem.
The new problem is to bring young on-set people with Parkinson's together in person. Moving on from this, I wanted to come up with a way of making it easier for them to communicate between each other and organise meet ups.
The obvious outcome was to create a smartphone app. This is informed by the age of the target audience.
Smartphone App
- Target Audience - young on-set / working age Parkinson's patients
- specific to the UK
- users looking for events, gatherings etc amongst the community
- also to post their own events
- advertise app on website
- app features : demonstrate reminders
- app regularly reminds user of the functions and features
Wednesday, 10 May 2017
Charity Campaigns
Give Blood
Advertising Campaign for The Red Cross. A three poster ad campaign to be shown on public transport to encourage young people to give blood."This was demonstrated through the development of a continually changing cross and a different maths sum to get people thinking of reasons to give blood. A lot of white space and contrasting bright red colours were you used to give the campaign a contemporary feel."
This concept is incredibly simple but it has qualities that I aim to achieve through my own campaign. The minimal design and use of bright red on a white background makes the poster designs look current, modern and engaging, especially for a younger target audience.
For this new campaign, WWF wanted to raise awareness of the endangerment to the Arctic species by utilising strong imagery with simple text, in keeping with their current style guide. I painted animals onto the ice to act as a physical representation of the vulnerability of their habitat and how crucial the preservation of this is to their survival.
Advertising Campaign for The Red Cross. A three poster ad campaign to be shown on public transport to encourage young people to give blood."This was demonstrated through the development of a continually changing cross and a different maths sum to get people thinking of reasons to give blood. A lot of white space and contrasting bright red colours were you used to give the campaign a contemporary feel."
This concept is incredibly simple but it has qualities that I aim to achieve through my own campaign. The minimal design and use of bright red on a white background makes the poster designs look current, modern and engaging, especially for a younger target audience.
TeamGOSH
Great Ormond street hospital asked TeamGOSH to produce a short animation to help promote a funds campaign. The animation is a good example of another, less conventional yet more current and engaging way of raising awareness for a real world cause. The animation is positive in tone of voice and uses bright colours and friendly characters.
Great Ormond street hospital asked TeamGOSH to produce a short animation to help promote a funds campaign. The animation is a good example of another, less conventional yet more current and engaging way of raising awareness for a real world cause. The animation is positive in tone of voice and uses bright colours and friendly characters.
UNICEF | Student Project
For this new campaign, WWF wanted to raise awareness of the endangerment to the Arctic species by utilising strong imagery with simple text, in keeping with their current style guide. I painted animals onto the ice to act as a physical representation of the vulnerability of their habitat and how crucial the preservation of this is to their survival.
I like the use of water colour paints combined with poster design. The method is very suited to the content and therefore makes the posters have even more impact. From this research, I could look into considering what mediums I use within my own designs.
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