Advertising Campaign for The Red Cross. A three poster ad campaign to be shown on public transport to encourage young people to give blood."This was demonstrated through the development of a continually changing cross and a different maths sum to get people thinking of reasons to give blood. A lot of white space and contrasting bright red colours were you used to give the campaign a contemporary feel."
This concept is incredibly simple but it has qualities that I aim to achieve through my own campaign. The minimal design and use of bright red on a white background makes the poster designs look current, modern and engaging, especially for a younger target audience.
TeamGOSH
Great Ormond street hospital asked TeamGOSH to produce a short animation to help promote a funds campaign. The animation is a good example of another, less conventional yet more current and engaging way of raising awareness for a real world cause. The animation is positive in tone of voice and uses bright colours and friendly characters.
Great Ormond street hospital asked TeamGOSH to produce a short animation to help promote a funds campaign. The animation is a good example of another, less conventional yet more current and engaging way of raising awareness for a real world cause. The animation is positive in tone of voice and uses bright colours and friendly characters.
UNICEF | Student Project
For this new campaign, WWF wanted to raise awareness of the endangerment to the Arctic species by utilising strong imagery with simple text, in keeping with their current style guide. I painted animals onto the ice to act as a physical representation of the vulnerability of their habitat and how crucial the preservation of this is to their survival.
I like the use of water colour paints combined with poster design. The method is very suited to the content and therefore makes the posters have even more impact. From this research, I could look into considering what mediums I use within my own designs.
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