How to Blog and Research right.
Research
- Start with Primary! - first hand encounters: smells, sights, sounds etc- Explore a whole range of secondary sources: blogs, journals and websites
Language
- Don't use words like good, bad, nice they mean nothing.- Justify your design decisions, discuss and consider their connotations and associations
- Use words like sophisticated, professional, adaptable, consistent, limited, restrictive.
- When in a critique too, these words mean nothing
- Relevant terminology is analytical, bad or nice is not.
- Not only use different terminology, also question my own understanding of things. Why I think what I think; if it looks tacky... why do I think its tacky.
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Final resolutions/ evaluation
- Document and record critical awareness, evaluation and self-reflection in response to your work and its influences. refer back to the brief to consider the appropriateness, innovation and success.Production
- identify and select appropriate methods and processes based upon your research, aims, feedback and resources- this process should be clearly articulated on your blog. using analysis and reflection, compare and contrast a range of possibilities in relation to your brief
- consider how to articulate the appearance of your work
TASK.
We were asked to write a small paragraph analysing the rebranding using terminology previously discussed.
The Whitney Museum in New York has recently undergone a rebranding, created by Experimental Jetset, with changes to their logo and website. These changes happened along side a site relocation for the museum building itself. It was built to be adaptable and versatile in order for the museums in-house design team to use it in a variety of mediums. Its concept is that of a new "graphic language, a sort of graphic toolbox" that can be applied to a variety of iconic visuals.
Clean Inspiration is taken from the new building; its geometric angles and sharp edges clearly resonate in the new identity. As a group we generally agreed, that it's a successful and iconic identity that clearly identifies the museum building and space. At first glance, I failed to see much depth or relevance of the rebranding project but this was due to a lack of knowledge about the museum itself. After further research, my agreement with the design was backed up as they explained in a lot of depth about why they did what they did.
The Whitney Museum in New York has recently undergone a rebranding, created by Experimental Jetset, with changes to their logo and website. These changes happened along side a site relocation for the museum building itself. It was built to be adaptable and versatile in order for the museums in-house design team to use it in a variety of mediums. Its concept is that of a new "graphic language, a sort of graphic toolbox" that can be applied to a variety of iconic visuals.
Clean Inspiration is taken from the new building; its geometric angles and sharp edges clearly resonate in the new identity. As a group we generally agreed, that it's a successful and iconic identity that clearly identifies the museum building and space. At first glance, I failed to see much depth or relevance of the rebranding project but this was due to a lack of knowledge about the museum itself. After further research, my agreement with the design was backed up as they explained in a lot of depth about why they did what they did.
Here the visual similarities between the museum's architecture and identity becomes clear - there was an obvious liaison between the architects and graphic designers. The simplicity and modernity of the logo ensures that it does not distract from the gallery work - minimalist, geometric symbols are a trend in gallery and art museum identities.
One aspect i do not agree with regarding the 'W' logo is the fact that is focuses heavily on the building of the gallery itself instead of the work within it or history of the space. More focus should be based on the purpose of the building as apposed to the exterior architecture.
However, this is only one aspect of the explanation to the logo. The zig-zag line denotes their idea of the timeline of history of art which I think is well communicated and clear to the viewer.
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