Branding & Identity for
Moistifying Garms
The aim of this brief is to produce a new brand and identity for an online buying and selling clothing business.
Background
'Moistifying Garms' is a small scale clothing business run predominantly through Instagram. Currently, the business does not have any sort of consistent branding and relies solely on the clothes themselves.
Target Audience
The average age of existing customers is young people between the ages of 16-24. This will remain the target audience throughout the project.
The target audience of this project will be both existing customers/followers as well as attracting new customers.
Tone of Voice
The tone of voice of the name and nature of the business is playful and humorous. This will be communicated throughout the branding and logo.
Deliverables
The logo and any additional branding will need to be translatable onto multiple platforms and sizes including Instagram and Facebook as well as print.
The overall aim is to attract new customers to the business whilst keeping existing ones loyal and interested.
Having a consistent brand will allow customers to trust the reliability and legibility of the business which in turn will boost sales.
Time Frame
I will give myself around 20 days to complete this brief
Deadline: 30th October
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