Moistifying Garms
Existing Identity
The business is run solely through Instagram, and the owner now has just short of 4,000 followers. In terms of existing branding, it is pretty non existent. The only recognisable feature is the image used as the icon. The image is of a woman's chest with 'TEAM MOISTIFYER' written across. this image says a lot about the relaxed and playful tone of voice of the business itself.
Above are some examples of the type of clothes the owner sells through the Instagram feed. The garments are predominantly vintage and include things like vintage sports apparel as well as vintage boutique labels.
90's Logos
Informed by the garments that are sold and the sort of time they were first produced, I decided to look into logos that looked typically from the 1990s through colour, shapes and type and found these below...
As the only piece of existing branding is the image of the woman's chest, I will be using this idea within my initial ideas in case it can be brought forward and used as further branding. This would make sense due to the fact that the business is already well known for having this image and would be building on this recognition.
Successful Streetwear Logos
As well as 90's style logos, it made sense to look into examples of logos found in streetwear brands. This relates to the garments sold but more importantly relates to the target market of the business.
Vintage garments are very popular for young people between the ages of 16 - 25 and in turn is the most common customer for Moistifying Garms. Creating a logo that fits in with the other popular brands and their identities will make people a lot more inclined to buy.
These examples are very varied, I am aiming for a more playful and colourful look for my own design. Something more similar to the OF and CDG examples shown above.
As I am designing a logo, I thought the next step would be to think up some imagery associated with the name 'Moistifying Garms'. This is a very unique name and one that carries a lot of visual references. The wording, along with the existing insta icon has resulted in the below icons...
As well as a logo, I have had the idea to produce other collateral along side. This will include clothing labels and stickers. For the stickers, I gathered some icons that could work along side the logo. These stickers would be included within the clothing items so received by the customer as well as being visual aids for the images shown on the Instagram page to strengthen the brand.
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