New Clothing Capsule
My client emailed me my first involvement with the creative collective down in London. They have just designed a new pair of tracksuits and sent them to be produced as part of their new clothing capsule. The tracksuit features a thick bolt running down the side of the sweatshirt and matching tracksuit bottoms. The clothes look like this:
For promotional purposes, the client has asked for a variation of their existing logo to go along side the tracksuit. This would have to include their well known 'SHO' lettering along with a bolt.
Their original logo:
Below is my process to get to the final design for the SHO x Bolt clothing range:
The client also wanted some variation of colour and direction for a number of purposes. The colours were to be printed as stickers, whereas the different direction logo was to be used in an upcoming photoshoot featuring a sports car.
The client intended to send a limited number of tracksuits to friends and family as a means of promotion in order to get them out into the world and be seen. For this, they wanted a sticker that would act as a label on the gift packages. The sticker looked as follows:
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