Road Safety Pictograms

Studio Brief 02 //

Information Design

Pictogram design

For the flip-side to my information leaflet, I have decided to include a number of pictograms that specify the main causes for road accidents amongst the 16-25 age bracket.

These include:

> Excess Speeding
> Sharp Bends
> Adverse Driving Conditions
> Attitude of Driver
> Carrying Passengers

I have first drawn up each cause in its most simple form. These pictograms will then be used on my leaflet to inform the reader of what to be aware of. I have aimed to keep all the stroke weights the same so that they work as a series. They must also be legible in a smaller size.




I have then experimented with warning signs to frame each pictogram to give them a sense of urgency.


Both Red & White and Black & Yellow are well known colour combinations to signify danger or hazards. I have played around with the shape of the sign, experimenting with the sharpness of corners. A regular warning sign has curved outer corners and sharper inner corners.

After receiving feedback on the different shapes for the triangular sign, I decided to choose a triangle with both outer and inner corners being softer. The straight edges still have a sense of urgency and the softer corners being more suitable for the friendly and slightly playful tone of voice of the leaflet.

Whilst playing around with how to layout my 5 pictograms, I came up with the idea to use a roulette wheel. The idea is to carry on with the theme of 'Life is not a game' by showing the 5 causes of accidents on a roulette wheel. The sense of chance and luck further strengthens the message of the leaflet and shows that its not always in your control.

This is how it looks so far...

I've decided to take away the warning sign shape around the pictograms and simply include them on the roulette wheel itself as if they are numbers.

To the roulette wheel, I've added text both on the wheel and around it. I've carried on the use of the 'Pricedown' typeface for consistency throughout the leaflet. I have also added a green background to mimic that of a casino table.