The brief is to design and make 75 Leeds College of Art cards to be mailed out to key college contacts.
- Leeds College of Art works with a variety of businesses
- Seasonal gesture of appreciation
Mandatory Requirements
- Must have a crafted feel but look professional & artistic
- Must include LCA logo
- I will be responsible for the production
- Must fit inside A5 envelope
Content
- 'Merry Christmas and Happy New Year from Leeds College of Art'
Tone of Voice
- Friendly and informative tone of voice should be used
- It should be professional, considered and innovative whilst portraying the College as a leader in art education
Concept / Ideas
- consider: Christmas, friendly, creative, vibrant, specialist, independent, unique, innovative, quality and contemporary.
As the deadline for this brief is in under a week, it'll be a new experience for me. Normally, I'd take over a week just for primary research for projects, however I don't have time with this brief.
Approaching this will need a change in method and process.
From the list of concepts and ideas, I will be choosing a few to explore.
One idea that came to mind when reading through the brief is the idea to play with the fact that this year LCA have been granted independence from the Open University. This is a huge deal for the uni and is something I feel should be celebrated through my designs.
Other concepts I will be exploring include vibrance, friendliness and of course Christmas.
Entries & Timescales
- Wednesday 23rd November, 12pm
All submissions should be sent to lucy.tee@leeds-art.ac.uk, or brought
into the marketing office, Geoff Hodgson House (Church opposite The Fenton Pub
– buzz for marketing) by 12pm
- Thursday 24th November- The Senior
Management/marketing team will shortlist the designs
- Friday 25th – Friday 2nd December - Production of the
handcrafted cards (Lucy to receive finished cards by 4pm Friday 2nd
December).
- Monday 5th December- cards to be mailed
out
No comments:
Post a Comment