The problem:
Online shopping, for clothes especially, has become extremely time consuming and unenjoyable for a large amount of people across all age groups. Popular websites and marketplaces such as ASOS have grown exponentially in recent years and have in turn tried to cater for a larger audience. This can in fact make the overall user experience a lot more tedious as you find yourself scrolling through hundreds of items that don't interest you in order to find that one thing that may catch your eye which then ends up being out of stock or not in your size.
Objectives/aims:
The aim is to create an immersive clothing app that learns about the user through user behaviour. From this knowledge, the app will become unique and personal to each individual user. Everything the app will show, advertise and inform the user about will be chosen specifically for them, cancelling out any unwanted clutter.
The app will save users time and frustration that they previously experienced when shopping for clothes elsewhere online.
As well as this, the aim is to recreate the excitement and enjoyment of physically visiting shops on the high street.
Target Audience:
Fashion conscious, social media users between the age brackets of 18-24 and 25-34 year olds.
As the concept is a combination of social media and online shopping, to inform my target audience I will be targeting the age brackets that statistically are more likely to use it. Unsurprisingly, online shopping is mostly enjoyed by 18-24 year olds through to early 40s. However, social media use is even more limited to a younger audience with a much smaller percentage of people over the age of 30 using apps such as Instagram and Facebook. These age brackets both have some sort of disposable income as well as being confident in using social media apps.
Deliverables:
A smartphone app.
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