Responsive - Arjowiggins Feedback

Notes:

- Needs to be doing/achieving something
- Build on QR code aspect
- Make the consumer feel part of the brand
- Arjowiggins can be considered as removed from consumer
  > solve this problem?
- Personal touch
- Use paper in a way that isn't design ? 
- Look at maybe getting artists to contribute to design
- Encourage consumer to touch the paper ?
- Bringing tangible aspect
- Look at scale - posterzine
- Download codes come with posters
  > find new music through design
  > QR code - access to playlist
                    - each poster like a modern day record player ( Double sided? A side/B side)
- Access to music videos, songs etc to get full experience of band
- consider judges - their tone of voice
                             - preferred style
- Eventually consumer could collect enough posters to fill a wall or room...
  > with each poster providing access to playlists/albums --> this would create an experience similar to visiting record store
- Friends and family can share/borrow each others posters - social aspect

Applying this to My Idea

Moving on from this critique session, the most useful feedback I received outlined that the nature of these live briefs means that the judges are looking for an idea that gives something back to the consumers as well as bringing the brand and consumer together.

The idea is to stick with a poster book, and these posters will act as paper record players in the sense that each one will act as a sort of portal with access to a number of different things relating to the artist/band featured on the poster.

The posters will offer access to prepaid music, early access to festival tickets, albums, playlists ect.

All these features giving back to the consumer in a way that they feel they are being treated by Sony Music, bringing the consumer and brand closer.

The posters will be printed in a variety of ways onto different stocks.

Some or all of the posters will feature one of a kind aspects. This could be a signature or other contribution by the artist within the design of the poster. This making the posters a collectors item unique to each consumer.

Revised Aim:

To bring the consumer and brand closer together by providing a unique service and experience.