Welcoming the new year for the Chinese is just as special as in the Western World and this is celebrated extensively all around the world. This includes Leeds as every year there are a large number of events around the city celebrating Chinese culture and traditions.
This is a celebration that happens year in year out and so there is an extensive amount of content and material to explore to inform my print. I will be looking at previous years and how the new year has been celebrated and then bring this content forward to design a print relevant to this year; the year of the Rooster.
Previously, the new year has been celebrated through galas, shows, exhibitions, dinners and other celebratory events. All the events have been aimed at people of all ages and backgrounds to bring people together for a celebration.
The Leeds town hall has been home to a number of events celebrating the Chinese New year. The poster on the left, for example, advertises a show put on my the Chinese Association of Leeds.
Every Year for a while now, the Association has used this public space for a variety of different shows and galas.
Review of the show online:
Over the years, there has been an official poster designed for celebrating the Chinese New Year in Leeds City centre. These posters have been typically Chinese, however They all have a tremendous amount of room for improvement.
What I am aiming to do is to redesign the official poster for this years celebrations, taking into account the history of the celebration in Leeds. The design will be typically Chinese whilst taking inspiration from events that have been held in the city of Leeds.
Chinese New Year
The Leeds Students and scholars association joined forces to host a Chinese New Year Gala in Leeds Town Hall. The aim was to create a sense of warmth and familiarity for Chinese people in Leeds whilst giving everyone a chance to explore Chinese culture. The event was full of dancing, music and competitions.
Chinese Culture Festival
The Leeds corn exchange was home to the Chinese culture festival this year. Food, drink, dance and performances were amongst the array of activities put on to celebrate the new year as well as painting and calligraphy lessons.
Along side an East Asian inspired stall from the Yellow Sunrise, the corn exchange shop that's famed for its world influences.
Below is a video of the 2014 new year festival show put on in Leeds full of dancing, music, performances, martial arts and more. The aim is to celebrate and promote the culture of China.
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