Collaborative Development

Photoshoot

To kick start the project we decided to do a photoshoot inspired by our concept. The intended message is to have fun with it, be creative and let loose. This has been conveyed through pouring paint onto first year students in a fun and light hearted manor.

We have used paint colours that are similar to those of the three Adobe softwares. These colours will then be edited to resemble each software.

Edited versions:

Critique
feedback from group:

- Have multilayered imagery
> use a range of stocks or materials to create interactive posters
- Research 'Take It On' posters
- Come up with slogan to portray message
- illustrate this across the photos
- the development/learning is more important
- maybe take negative opinions of Adobe sweet
- Look at message adobe put out their already about software

Take It On - Sagmeister & Walsh

When getting feedback on our concept, we were made aware of a similar example by Sagmeister & Walsh. The example was a series of posters they designed for the school of visual arts in NYC that were then displayed on the metro.

The series consists of students faces that have type illustrated or photoshopped onto in very expressive and impactful ways. This example is useful for our project as the brief specifies that we should try to avoid using type and covey the message/ advice purely through imagery. This is an example of using type but in a way that compliments the imagery without being to obvious.

From this, our idea is to come up with a slogan similar to 'Take It On' that will be illustrated on to the photos we have already. This message will further enhance the intended message of the series.

Existing Adobe Advertising

Looking into what Adobe themselves have produced in the passed, I came across the poster series shown below. The series was made up of photographs of peoples faces, very similar to our own, that are then illustrated onto using bold colours and imagery. The posters then share a slogan at the bottom reading 'The New Creatives Are Here'. These are very similar to what we aim to produce however ours will also differ in a number of ways including target audience and overall message.

Range of example adverts for Adobe Software

Finding it very difficult to locate any existing examples of Adobe advertising campaigns, I have come across the examples below although I am not sure if they were produced by them or someone else. Even so, we can take influence from aspects of the posters when designing our own.

American Apparel

American apparel released a series of adverts that received a lot of attention, both positive and negative. What we can take away from these is the bold use of type together with an image of a person to create a strong and powerful message.

VW Adverts

Similarly with the old VW adverts, they used simple imagery with only a few words or single word underneath. Often they used humour and satire to attract attention. One idea is it use humour within our own project to further portray the sense of fun and playfulness.