Design Practice 02 Lecture

Appropriation
Lecture notes

- fountain by Marcel du Champs
- real fine art thinker of the modernist period
- first people to pioneer their practice
- taking everyday objects and positioning them as fine art sculptures
- this became regular practice despite uproar of reaction
- Mona Lisa, LHOOQ
- Hannah Hock, associated with dada movement
- created exciting collages using pages from newspapers, magazines etc
- pioneers of this form of approach for creating images
- incredibly experimental, subjective, questioning
- design often related to restrictions, rules, guidelines
- fine art has never had these barriers
- Raoul Haussmann, self portrait
- appropriating images from mass culture as a means to bring it back into the hands of the people
- anti-art sensibility 
- Richard Pettibone, 'Andy Warhole, Marylin Monroe, 1964'
- Bloomberg business week - cover art

Cultural Appropriation

- used when thinking about fashion
- when western society use symbols of distinct cultures and races for general use
- e.g. Katy Perry dressed as a Geisha
- Sanaa Hamid, photography 
- appropriation of icons and sybmols
- it's only a scarf
- Arabic Vogue magazine, Gigi Hadid
Parody
- Banksy 'Kate' 2005 - politicised
- comment on celebrities
- Absolute impotence - ad busters
- using visual language against them
- Obsession - for men
- poking fun at men's fashion industry
- this sort of parody doesn't require any thinking, very instantaneous effect
- not a perfect approach by a long way for these reasons
- these examples are all of the same technique which doesn't actually achieve an awful lot, they are just quick and fun
Pastiche
- Stranger things, star wars poster
- Stranger & Stranger
- packing design for products used by famous hair stylists in Brooklyn
- rustic but detailed 
- cleverly appropriate codes to communicate gentlemanly class