Adidas
To get an idea of the tone of voice of previous campaigns produced by Adidas, I have researched past examples. Adidas campaigns all share a similar tone of voice, this allows for consistency throughout their branding and reflects their motives and aims.
All In Or Nothing
World Cup 2012
Examples of some deliverables for the campaign include billboard adverts, bus adverts, large scale instillations as well as a 'Behind the scenes' youtube video. All this combined demonstrates the scale at which Adidas work at. With huge funding and a global audience, they are able to create hugely immersive and broad campaigns making use of a variety of deliverables.
The tone of voice for this campaign is hard hitting and instantly impacting on the audience. With large bold type, the slogan is shown across dark/black backgrounds allowing the text to jump out at the viewer. The short and snappy slogan is read within seconds and is straight to the point. They use their wide range of ambassadors including high profile football players within the imagery, giving the campaign credibility as well as catching the eye of football fans.
Below is a still from the 'behind the scenes' video on youtube. The still includes two men involved in creating this campaign; the account director and the creative lead. This video is a good example of how the people who work to create these campaigns can be made known to an audience... similar to what I aim to achieve
Adidas Originals
Original is Never Finished 3
Another campaign uses high profile celebrities such as Kendal Jenner & Migos to promote Adidas Originals. Below the video is a list of call the people involved in creating the campaign... the list is extensive and further represents the number of careers and job roles there are that work with brands such as Adidas.
Another campaign uses high profile celebrities such as Kendal Jenner & Migos to promote Adidas Originals. Below the video is a list of call the people involved in creating the campaign... the list is extensive and further represents the number of careers and job roles there are that work with brands such as Adidas.
by 72andSunny
The film stars some Adidas Tango Squad players, a group of hyper-connected football-obsessed 16- to 19-year-olds who hail from cities around the world. Shot on Real Madrid’s training ground, the players flaunt their creativity on and off the pitch, showing that the future of football will come from the street. Football stars Zinedine Zidane and Marcelo also feature in the spot, but it is the Tango Squad who stand out. This spot is the latest in the "Here to create" campaign, which positions Adidas as a sports brand for creators.
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