as a Collective
What's the idea behind Something To Hate On?
Something To Hate On: It's a creative platform to showcase and celebrate London's youth and underground culture. Of course it's not just London, we've recently been in New York, Milan and Paris but since we're all London boys we really want to show off the talent found in our city. The idea is to be throwing regular exhibitions/events and appealing to creative people who have a genuine interest in being surrounded and immersed in a variety of arts (music, fashion, etc). We're also hoping to turn it into an independent label so Raff can release his own music and source musicians to manage.
The idea was born in early summer 2016 - I think really we were inspired by how many amazing talented people we knew and we wanted to start something that would attract other likeminded creative. One of the most exciting things so far is how it has brought artistic people together, letting us share ideas and bounce off each other to make some really cool shit.
We really like the idea of young artists showcasing other young artists if that makes sense; it feels more natural than a lot of the promotion you can see at the moment. We're all 20 year old boys who want to stand for something and show what we love, why not start sooner rather than later?
What's the story behind the name?
Something To Hate On: There's so much hate in this generation, powered by social media, comments and likes - you have to accept that with anything positive and popular comes hate, it's just part of life. As a collective of talented artists who all get their fair share of hate, the name is really embracing that.
What makes it stand out from other creative platforms?
Something To Hate On: There are some great creative platforms around right now and in the last couple of years I think music and fashion, especially in the underground scene, have started to really find something true and very inspiring. However, I do think we stand out in one big way by bringing all of these creative disciplines together. Music, art, film, lighting, fashion - they're all amazing expressions of talent and when they are combined and collaborated you get something really special, which is what we want to achieve.
What does it take to be a part of it?Something To Hate On: To be honest we want everyone to 'be a part of it'. If you're talented and driven we want you on board. Even in the short time since we launched we've all been crazy surprised by how many emails we've had from young artists. It takes doing something like this to really understand how many people are out there with no way of getting noticed. In so far as being on the core team, that's pretty locked off for the moment but who knows in the future.
What do you stand for as artists?Something To Hate On: As artists we think it's just very important to be passionate about what you do and stay true to yourself. Never try and push anything or try too hard to recreate something.
Website
The website includes a retail, artist and events page.
Instagram
Other SHO Imagery
Examples of garments sold on their website including logo hoodies as well as a cartoon character design.
Room decorated by various artists in preparation for a launch event...
Typewriter font used on their website to mark the various web pages
The client specified within his email that he would like me to redesign the existing logo. He sent me an image of an example of font he would like and described it using the word 'movement'.
This gave me the idea to look into type manipulation... more specifically looking at how I can give movement to the logo.
The first thing that came to mind when I thought of movement within type is the glitch effect shown in the examples below.
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