London
Chosen city for brief: London
> can easily visit London for research, application etc
> have friends that are within the target audience of 17-25 year olds living in London
- Research starts with finding problems/ issues etc that need to change in and around the city of London
> specifically problems experienced by young adults
List: Major Issues Faced by 17-25 y.o.
- Failure to succeed in education system
- Issues related to body image
- Family problems
- Substance abuse
- Pressures of materialism
- Lack of affordable housing
- Negative stereotyping
- Pressure of 24-hour social networking
- Crime
Economy & Skills
- Certain sectors, such as tech rely on a concentration of workers from the EU
> this could potentially be hit hard by Brexit
- Tech sector has been responsible for 30% of the capital's growth since 2009
> vital that we ensure young Londoners are given the skills they need to take on these jobs
> but currently 18% of Londoners have no digital skills
Transport
- Southern strikes, London Bridge carnage, floods, and an all-round sense of heaving
- Transport budget cuts and big infrastructure projects
> we need new ideas to make our existing infrastructure work better for Londoners
Future Employment
- Half of young people said they feel the pressure of getting a job are greater than they were a year ago
- More than a third said they did not feel in control of their job prospect
- The eighth Index, based on a survey of 2,215 young people aged 16-25, revealed many feel their circumstances are trapping them
- Dame Martina Milburn - "this report paints a deeply concerning picture of a generation who feel their ability to shape their own future is slipping away from them"
(ideas: encourage people to start up businesses, make jobs for themselves... or make young people aware of opportunities available in London)
-Also, 37% of those who felt their lives were out of their control worried their living costs are going up faster than their wages and salary
17 - 25 Worried Future : Employment, Brexit and Living costs
I then put the question to a group chat of friends (all of the age of 20-22)
"What issues affecting 17-25 year olds in London need changing? the issue must be specific to London"
Response 01
"public transport costs"
"London is the only borough in the country thats largest monthly expenditure is travel > mortgage"
"market prices young professionals out"
"you can't really enjoy London on a 17-25 year old wage"
Response 02
"new nightlife scene only catering for older professionals or young ones with high wages"
"everywhere is the same now; Brixton, Peckham, Hackney"
"you may as well be in Fulham really"
"big one for youths as well"
"the government has cut funding to community projects like scouts youth clubs, boxing clubs etc (f***ing tories)
"so what are youths meant to do..."
"also no apprenticeships"
"everywhere in London you need work experience to get work experience"'
"the met won't let any black event to be put on, like grime nights"
Response 03
"no talking on the tube"
"think about how much is going on in the city, and yet people get into the habit of doing the same stuff"
"maybe you could try think of a way to encourage/inform young adults better about what's going on in the city"
"that there are alternatives to going to the pub every Friday and getting k***y on a Saturday"
"there is so much going on, but it's hard to motivate yourself and go out and do shit"
Response 04
"look into night time economy and corporate involvement within it"
"explains why our nightlife is actually trash compared to back in the day"
Response 05
"housing! lack of rent controls, hard to get a mortgage etc"
"thats the same reason why a lot of independent businesses/nightlife/interesting cultural spaces can no longer exist"
"lack of education about relevant shit like voting, tax, nutrition, sex"
Future Employment
Further Stats & Info
- High numbers of young people are concerned about the possibility of not being able to find a job in the future
> young women are more likely to be worried about career prospects
- 69% of young people said that they are worried they wont be able to find a job
- 63% said they are anxious about ending up in a dead-end job
- Ina survey of 2,018 15-22 year olds, it came to light that 73% of women were most anxious about their future careers
> salary expectations were 10% lower than their male counterparts
- Research showed, on average, young women expected to earn £29,880 by the time they are 30 - while young men expected to earn $33,251
- When asked about future career paths, some sectors of the job market continued to be overlooked by many young women
> 48% admitted they had never considered working within science, technology, engineering and maths (STEM)
Feedback:
- Look at women within the sports industry now
- Link this to sport somehow i.e. careers within sport
- Research into what other sports brands have done
Possible outcome...
- make young adults more aware of job opportunities/ career paths within the sports industry
> make specific to women?
> and specific to London
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