Live brief with a Client
Following the fashion business rebrand, I was approached by someone who is involved in a creative collective based in London.
The Brief
To produce a range of designs as part of their fashion collection and produce a range of type-based logo revamps.
Background
Something to Hate On (SHO) is an art-music-clothing collective based in London and run by four young guys. The collective was first launched through Instagram and later through events and instillations and has sold a range of hoodies and T-shirts.
The collective has received a lot of publicity and has been mentioned on a number of websites such as Dazed and i-D.
"It's a creative platform to showcase and celebrate London's youth and underground culture. Of course it's not just London, we've recently been in New York, Milan and Paris but since we're all London boys we really want to show off the talent found in our city. The idea is to be throwing regular exhibitions/events and appealing to creative people who have a genuine interest in being surrounded and immersed in a variety of arts (music, fashion, etc). We're also hoping to turn it into an independent label so Raff can release his own music and source musicians to manage."
Deliverables
A range of hoody designs, logo revamps and st
No comments:
Post a Comment