Architecture
To further my research and gather visuals that will inform my own interpretations of the Brotherton House building I browsed the library for books highlighting the relationship between Graphic Design and Architecture.
Graphic Design + Architecture,
A 20th Century History
Richard Poulin
Modernism and The International Style
1950-1979
- Common movement in GD & A emerged from Switzerland and Germany and became influential
- International Typographic Style, or Swiss Style, emerged during the 1950s
- This was based on order, function, and clarity
- Reliance on geometry, asymmetrical compositions, sans serif typography, mathematically defined page grids transformed graphic design
- In the built environment, the International Style was a major architectural movement that emerged during 20s and 30s
- Coined by architectural historian Henry-Russell Hitchcock and American architect Philip Johnson and their 1932 exhibition at the MOMA
- Constructivism, Bauhaus - characterised by a simplification of form, a rejection of ornament, and the use of functional, utilitarian materials such as concrete, steel and glass
- Obvious expression of a building's structure
- Modernism and the International Style provided Graphic Designers and Architects with a unified language.
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