Above are a few slides from a presentation I gave to a group of piers. Feedback is below...
Feedback:
- Focus on finding an aim
- what is it I want to achieve
- do I want to just raise awareness
- or do I want to raise money/ change opinions etc
- also keep focus of existing posters throughout project
> maybe target this through outcome
- then present ideas to people - prove that the design is successful
- stop people turning away etc
News Coverage
There are a number of headlines surrounding the disease, however the number doesn't quite compare to that of other more high profile diseases. Although some of these headlines show promise in research progress, the truth is that progress is very slow surrounding cures and medicine.
Further Primary Research
To take my research further, I went down to my Dads house to talk to him and his wife as he has been dealing with Parkinson's for a number of years now. I wanted to throw some questions their way to get a better, first hand idea of the disease and the effects it has on people.
Notes:
- speak to Parkinson's UK
- young Parkinson's/on-set
- there are support groups - but majority of people there are old
- my dad is a lot younger and so only has the disease in common with most of them
- definitely focus on younger people with Parkinson's
- thought of as an old people's disease
- when actually 10% of people living with the disease are under the age of 50
- "working age Parkinson's" - the support group my Dad is in
- Parkinson's combined with managing life (ambitions, dreams etc) are made impossible by disease
- Symptoms differ greatly between sufferers... hard to find common ground
- Often assumed young sufferers are drunk or on drugs
- People often think of the disease as 'the shakes' only physical, not cognitive
- Blurred lines between Parkinson's and other disease such as Alzheimers etc
> so aren't getting the right attention in terms of research
- Young people can visit doctors numerous times before being diagnosed with Parkinson's because their young
- Look at the language I use - Positive
- Because people think of it as an old persons disease, treatment isn't being pushed hard enough
- "its not a sexy disease"
- Look at Robin Williams and Mohammed Ali; two very different types of Parkinson's
- Make people understand the different types?
> aware of cognitive issues
- Look at forums on Parkinson's UK website
- Advantages + humour - Martinis shaken not stirred etc
Moving Forward
From the answers I got from primary research, it was made clear that I should aim to target the younger people living with the disease as this is an area of the subject that is often neglected as the disease is thought of as an old person's one.
Also, I will aim to produce a campaign that is positive in tone of voice. This is informed by the fact that most if not all the other existing publicity for the disease has been negative and is almost making the viewer feel sorry for the people living with the disease.
The next decision is the purpose of my design. After debating with my dad, we came to the decision that the best thing to produce would be something aimed at the younger people with the disease. This is informed by the fact that one issue is that younger people with Parkinson's find it harder to find others in their position as most support groups will be mostly older people. The other reason to target the younger people with the disease is to tackle the issue of it being seen by most as something only older people have to deal with.
The target audience will be informing the format of my designs. Originally, I thought I would produce posters or flyers to raise awareness. However with the chosen target audience and purpose, it would be much more appropriate to concentrate on the social media presence of the disease as this will be predominantly accessible by the younger people with the disease, preventing them from only finding the older people to talk to and meet.
No comments:
Post a Comment