OUGD603 - EP - Marmalade - Development & Feedback

Initial Production

and Feedback/Redesign

The first choice was what font to use. I wanted to font to look hand rendered but also have an element of sophistication. Out of the fonts below that I presented to the client as well as a group of peers, the feedback suggested that the more hand rendered fonts were harder to read and may not be legible for packaging. The top font is the one I went for based on this feedback. The type was then manipulated to make it unique to the brand.

The mock ups below show the design on a clear sticker. I used a standard image of marmalade to see how it might look. On the mock up the colours come out clear and legible. One change I had to make was to get rid of the colour white. This is due to the fact that the printers at uni do not print white ink. I did contact a printers service and enquired about a price however it was way too costly.

When I then printed to labels and applied them to the marmalade jars, I came across a number of limitations. Firstly, when the label was applied to the jar it left several small air bubbles. This meant that the design was really hard to see. The colours also did not stand out as I intended them to. This meant that I had to completely rethink the design.

Final Resolution

The final resolution is printed on an off white adhesive stock. this is informed by the client wanting the branding to look homemade. The label has a blank section on the far right that allows the client to write the names of the recipients as well as the sell by date and weight.

I then produced some circular stickers with the logotype on them to apply to the lids. This was informed by the fact that each jar was recycled and so each lid was a different colour. To keep the jars consistent, the stickers cover a majority of the lid in the same colour used on the label.

OUGD603 - EP - Marmalade - Research

Primary Research

As this is my first packaging brief of the module, and in fact my first food packaging brief ever I thought I would start the process by walking around town documenting existing branding that caught my eye. I was looking for packaging that looked bespoke, hand made etc as this fits my brief.

I documented a number of styles, designs etc but most of them have a certain premium quality along side looking home made. Traditional, serif fonts are often used to give them historical context whilst making them look as though they have been around for a long time as a brand... This isn't important within my own ideas as this client has only just started and so it makes sense to explore more modern approaches to 'home-made' aesthetics.

A challenge of this brief is that the produce is housed within recycled jars which range in terms of size and shape. One of the main aims will be to design something that can be cleverly applied to each lid that achieves uniformity and consistency.

More Research on well-known brands

Similarly with previous examples, these ones below all use hand rendered fonts.

OUGD603 - EP - Marmalade - Outlining Brief

Branding Marmalade
Outline Brief

- Each year the client makes a batch of homemade marmalade to give away to friends and family
- The marmalade is poured into glass jars of various sizes and finished off with a bow of ribbon
- This presented the opportunity to brands these jars, giving them an identity, something which an then be used every year

Target Audience

- Friends & Family - Mostly people living in the Fulham area
- Some given away as gifts
- A few are kept to be enjoyed at home

Deliverables

- Branding and identity - that can be used each year. This will then be remembered by its recipients and then anticipated each year
- A logo
- Jar Labels
- Ribbon? and any other details

Time Scale

- Jars to be sent out within the next two weeks

Brief sent by Client...

Brief

Home made marmalade to be sold in wholefood shops and delicatessens as a premium product.

It is handmade as well as home made  as the oranges are hand cut rather than shredded and the ingredients are just Seville oranges and sugar – a reduced amount of sugar compared to traditional recipes and no added pectin.

It can only be made in late January/early February when Seville oranges are in season

The jars used are recycled so the packaging respects the need to reduce waste and this also adds to the home produced feel of the product but will cause difficulties  in labelling as the jars will be different sizes.  

The labelling needs to include :

Ingredients 60% Seville oranges 40% sugar

A name … Mamalade ?

Consume by date would need to be added per batch as well as weight of contents for each jar

The marmalade will be made in relatively small batches  and so the labelling /packaging could include disguising the lid which will also be different for each jar and even sometimes has the previous product name  .

Avoid any associations with Paddington Bear and Creole Lady Marmalade – this is an quintessentially English product  with Spanish oranges !

I don’t like labels with pictures on

AIM:

Produce packaging for home made Marmalade that demonstrates an awareness of recycling, that the making process is done by hand, and Seville being the producer of oranges but the spread being quintessentially English.

OUGD603 - EP - SHO - Paris

Seeing My Designs in
Paris, France

I managed to send off the stickers to the client the day before they left for Paris. I asked if they could document their usage of my work as much as possible in the form of photographs. Their idea was to hand out and stick the stickers all around the city to spread word. As well as this, they would be used to decorate the showroom.

Decorating the Showroom with my sticker designs.

OUGD603 - EP - SHO - Sticker Collection

Collateral to be
Sent off to Paris Fashion Week

The next ask from my client was to design a range of stickers that they will take to promote the fashion label over in Paris during their fashion week. The brand has rented out a showroom space in the heart of the French capital along side another aspiring clothing brand from London.

I did not have much time for this brief so was good practice for working quickly, under pressure and for a set deadline. The client would be catching the Eurostar to Paris 5 days after asking me for the stickers. I saw this as an amazing opportunity to see my own work in the real world as well as  internationally.

The client wanted the range of stickers to promote their new line of clothing as well as be in keeping with their tone of voice and target audience. Having a young audience gives more freedom for the designs. Below are the stickers I produced:

Disrupted Logo

Gun x Logo 01

 Gun x Logo 02

Futuristic Logo

My Work shared across their Instagram Page