Notes:
Question 1 : Would use a recognisable name like Hypebeast make you more inclined to use it ?
- "I haven't heard of Hypebeast before but would make sense to enhance something with an existing following"
- "I think that Hypebeast is limiting your target audience to 13-25, Hypebeast is also a trend word which suggests that it could be out of fashion or uncool in a few years time" This is fine as that is my main target audience.
- "of course, but this might limit your target audience to people who are only interested in street wear. So how can you make it more for everyone, but still using Hypebeast"
- "It definitely grabs the users attention however I agree with the temporary connotations that come with 'hype'
- "Yes, but it would also limit your design options as you have to be in keeping with guidelines" I don't see this as a bad thing as it will help the design keep consistent and have an image as opposed to creating something new that might appear muddled or inconsistent.
- "I think using a well established brand will make it more appealing, however you could consider adjusting logotype for specific feature.
Question 2 : The idea is to also create a 'News Feed' feature similar to FB where you can share clothes / see what other people are sharing... would you find this a useful feature when shopping online for clothes ?
- "It would be good to see what other people are wearing. This feature would be good for fashion bloggers"
- "Following celebrities like twitter would be a useful feature"
- "It would be interesting / useful - but maybe it doesn't have to be a 'News Feed' but people can upload outfit grids or wdywt's for people to share etc
- "Yes, I think the idea of sharing is a great idea to give inspiration. maybe have this in a separate page of the website"
- "Maybe be celebrities but I wouldn't want my friends to buy the same clothes as me" The user will have complete control over what is shared and so they can choose not to if they don;t want others to wear/buy it.
- "I think for people who are really into their fashion this would be useful to wee what other people are wearing/buying"
Question 3 : How else would you simplify and make online shopping more enjoyable ?
- "produce search results tailored to individuals, as opposed to 1000's of results that overwhelm user"
- " Lots of filters to limit the amount of clothes to search through"
- "make it have not so many steps and have a better range of categories to help you find what you are looking for"
Analysing the feedback session
Successful methods for gathering feedback, methods I came across that made me more inclined to engage and give good feedback:
- direct, specific questions that are easily answerable despite the concept
- questions that make you think about your own experiences work well as everyone interacts with interfaces on a daily basis and so we all have a lot to say. The opinions will also differ from person to person giving varied feedback as opposed to a question that will receive similar feedback.
- Clearly laid out process with a number of visual examples to give the viewer a good sense of where the project is going. As creatives, we are also drawn to visual aid more than text.
- Position your work in a clear, empty space so that it's not lost amongst all other projects
- Have a range of different medias for the viewer to look at to keep them interested
- Use coloured paper to attract people to come and write on it
Useful comments to inform my process:
- "Maybe with celebrities but wouldn't want my friends to buy same clothes as friends"
I'll be considering this when designing the news feed so that users have full control over what is shared.
- "produce search results tailored to individuals"
The search bar feature will only search things that the app has already found for them, it will allow the user to access it all quickly and easily.
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