Creative Edge
As part of the campaign, it makes sense to have an online presence in order to both spread word about the events as well as giving visitors access to information from their phones and laptops.
Before designing, I thought that I would look at existing websites that serve the same purpose.
One thing I have kept consistent throughout the project is to make sure that the branding and identity appeals to creative-minded people. This is something that is used often if this is the intended audience. By having strong consideration for design, the campaign will appeal to the audience more as well as giving it more credibility. If the branding was done badly, the viewers would assume that the content of the campaign and events wont be of use to them and will be below their own standard of work.
Below are some examples of web pages that I will be taking inspiration from. They all serve a similar purpose and so give me an idea of what to include and what information is most useful to the intended users.
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