Deciding on a Name & Identity
Today we decided to meet up to discuss the branding and identity of our exhibition. This is an important feature of the project for both learning outcomes as well as determining the success of the show.
We began by listing words associated with our concept, e.g. structure, architecture, construction, graphics, interpretation etc.
I then googled synonyms of each of these words to see if we could discover words that have the intended meaning but that aren't that obvious or thought of at first.
After an extensive effort at coming up with words, names and combinations, we all decided on the name:
FORMER
FORM-ER
FORM[ER]
The decision to go with this name is informed by the concept of the show focusing on buildings (form) that were once integral to the city of Leeds (former).
We then decided to word out the concept of the show in a short, snappy sentence...
Graphic interpretations of past architectural forms in Leeds
The next step is to research exhibition branding to get some inspiration and decide on our own deliverables.
The first thing we need to produce is our online presence so that we can begin to spread word of the exhibition.
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