OUGD603 - EP - Research Led - Production: Print & Digital

Brand Guidelines,
Print and Digital

Logo, Colours and Type

The first stage of production was to brand the event. The idea was to combine the existing branding of the venue and the hosts; Belgrave Music Hall and The Centre For Genomic Gastronomy.(CGG) Below is the logo that uses both exisiting logos to create a new, unique logo for the event.

The font chosen, called Source Code, was chosen based on the fact that it looks futuristic and modern and the event focuses on future foods. The choice of colours to run through the event are taken from the website of The CGG.

I went to Fred Aldous to find stocks that I could potentially use for the print collateral for the event. The two stocks I purchased were metallic green and silver. These were informed by both the event colours and that they give off a futuristic aesthetic, especially when combined with imagery and type.

Flyer:

The flyer is designed as an invite. The language used was chosen to make the audience feel as though they have been invited to the event, it also makes it clear from the first sentence that the event is aimed at Families. The flyer was originally printed on the metallic silver stock shown above, however I came across a problem with it. When passed through the printer, the ink bled into the paper which meant that the designs lost clarity, especially the smaller details.

After finding this out, I searched through the stock that was available in the print room and found a similar, metallic stock that worked a lot better. The stock had the same effect as the previous but also took to the ink a lot better.

I made sure that the printer used was able to print in RGB, this is so that the vibrancy of the green was translated from screen to print successfully.

Below is a separate idea I had for the aesthetic of the prints, the feedback I received outlined that it would be hard to overlay text on top of the design as it would be illegible and hard to make out the type. The design on the right was a lot more suitable for the requirements of the brief.

As well as an A5 flyer, I also produced a poster design that was in keeping with the project branding. The purpose of the poster was to catch the attention of families that may not have seen the flyers. The posters would be stuck up in cafes and public spaces.

Food & Drink Vouchers:

to demonstrate an example of how the event is interactive, these vouchers entitle visitors to try the food and drink available at the event. The food voucher has space for the user to write down the 'future foods' they tried that day. The drinks token is for the parents and adults over 18 years of age. The purpose of the voucher is to encourage people to try the different foods and learn about them.

Instagram Post:

This is what the Instagram post would look like on the Belgrave Music Hall Instagram page.

Belgrave Music Hall Website:

For every event that Belgrave host, their website features a 1:1 square graphic unique to that event. Below are two examples of the graphic produced for the existing feasts that they host.

Below those is the one that I produced for this event, that is in keeping with their branding as well as my own concept.