OUGD603 - EP - Adidas - Logo Design

Now that I had decided on the concept of the project, the next step was to come up with a logo and slogan for the project.

I listed a number of words relating to the concept...

- career
- employ
- employability
- confidence
- inspire
- job
- ambition
- future
- industry
- meet
- together etc....

The name I decided to go with was Creative Edge. This is first informed by the fact that the events will be aimed at young creatives. The word Edge is informed by the fact that the aim of these events is to help creatives to be more confident in their ability and rid them of the anxiety that comes with finding a job or choosing a career. The events will give them an edge above the rest in a number of ways.

I looked at a number of Adidas campaigns for research and noticed that they don't tend to design distinctive logos for everything they do. I took this into consideration and designed one that is mainly using the Adidas typeface but with a slight manipulation. The decision for this was based on the fact that creative events such as this tend to have a strong identity and branding as this will appeal to the target audience.

Below is the chosen logo as well as the process behind how I got to it...

Chosen Logo

Informed by the event aiming to help give young creatives confidence in finding a job and giving them that 'edge' amongst the rest, the only manipulation involved in the design of the logo is the word Edge sitting on a higher line. Apart from this, the logo fits with Adidas branding.

The slogan for the campaign is...

"Inspiring Confidence In Young Professionals"

NEXT TO DO...

The next step of the project is to decide on the deliverables and final outcomes. This will include, but not be limited to:

- Website

  - Sign up Page included

- Programme

- Adverts (buses, billboards, social media)

- Visiting Professional ID cards

- Merchandise

- Venue Decoration

  - Banners

  - Signage

Logo Redesign

Once I started to use the logo, it became apparent that it would be quite difficult to use in context due to it's shape and size. This led me to rethink the logo design to create something that looked more like a recognisable logo.

Final Resolution: far right and left