Exhibition Collateral
The first part of the project I decided to produce is the programme that will be given to people attending the event. Below gives an idea of the format and visual imagery I decided on using.
To stay in keeping with the adidas tone of voice, I have kept the design minimal and punchy, using their recognisable typeface throughout. The decision to use yellow was informed by research that suggested yellow is a colour representing confidence, this being a key term in the concept behind the project.
I have used an easy to read layout that doesn't overcomplicate things so that the reader can make sense of the content efficiently.
The visual language for the programme will be kept consistent across all aspects of the campaign.
Stock Choices
The main body of the programme will be printed on gloss or matt stock.
The cover could potentially be printed on yellow stock? and only print black. This stock would be slightly thicker than the inside pages.
- the paper would have to match the yellow colour of the inside pages.
Alternatively, I could print the cover on similar stock to the rest of the booklet, just slightly thicker.
What Next
The next tasks are to produce all other printable outcomes. This includes:
- Posters
- Lanyard inserts, tickets
- stickers
I will also decide whether this stuff will be included in a pack...
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