OUGD603 - EP - Eatery - Brief

Brief & Branding Guidelines


Aim

Rebranding SushiWaka, an authentic, affordable Japanese Restaurant in Leeds city centre. The restaurant lacks any consistent online presence or branding/identity. With a strong brand, the restaurant could attract a higher number and wider range of customers.

Deliverables

Consistent branding and online presence including
- Logo
- Interiors
- Exteriors
- Online presence

Target Audience

At the moment, the restaurant attracts mostly Japanese customers. Through this project, the aim is to attract a larger and wider range of customers including native locals and people of other cultures and countries of origin.

Branding Guidelines

Personality and Key Values
- Playful
- Affordable
- Authentic
- Casual
- Welcoming

Mission Statement
- A casual dining experience that offers authentic and affordable Japanese cuisine in a playful and welcoming environment

Logo Usage
- Collateral
- Website
- Sign above shop
- Window vinyl

Colour Palette
- Dumpling Colour - muted, soft
- Bright, Playful flower colour(s)

Type Style
- Digital Japanese Monotype
- English Alphabet Monotype

Image Style
- Clean
- Colourful
- Bright
- Bold