Collaborative & Substantial brief submission...
Papyrus Submission
Showing posts with label OUGD503. Show all posts
Showing posts with label OUGD503. Show all posts
Thursday, 27 April 2017
Wednesday, 26 April 2017
Project Report
The first brief I took on for the module was to design the LCA annual Christmas card. I chose this brief for a number of reasons. Firstly, this project is very similar to tasks that are given to junior designers in graphic firms and studios and so was good industry practice. The deadline was also only 3 days after I had read the brief, previously I had never taken on a project that had to be completed in such a short amount of time and so it was a huge learning curve. The final reason was that my interests in design are leaning towards print and so this brief would play to my strengths.
As I was pushed for time, my research for this brief came solely from the internet. If I had more time, I would have visited stores etc for primary research, I would have also tried harder to get hold of previous Christmas cards produced by LCA in order to get a good idea of what they tend to go for. In the short amount of time I had, I managed to come up with three possible designs and informed my final design based on feedback. The outcome has a professional finish and, when presented to a group of peers, received positive feedback on the relevance to LCA as a college, the overall christmassy look and the representation of Graphic Design as a course. If I had more time during the production stage, I would have experimented with different stock, ensuring that I produced tester prints so I could have received more feedback and carried out further development.
The next smaller brief I took on was for Papyrus, a charity that helps young people having suicidal thoughts. The decision to take on this brief was informed by the fact that up until that point, I had only produced design work for myself. This brief was an opportunity to out my interests to one side and produce something for a real-world cause and to actually make a difference. Another reason was that I normally tend to stay away from illustrative briefs, however my intentions for the year are to broaden my skills and thought this was a good opportunity to do so.
I produced two final outcomes for this brief. One informed by research into the charity itself and one informed by my idea of ‘calm’ and illustrated in my own style. I approached the brief by trying to produce something appropriate for the brief and something that could potentially get chosen instead of producing something that I like or that follows my own interests. If I had more time during production, I would have developed my illustrations further as I felt they needed refining in terms of line weights etc.
In evaluation of both these short briefs, they were huge learning curves for some of the same reasons. I gave myself only a couple of days to complete my responses to both briefs and this meant that I had to completely rethink my approach. Normally, I would try to gather as much research as possible before producing any work. However, I did not have the luxury of time and so I had to be efficient and balance research with production. In all, I think that I adapted well to the time pressure however it is definitely something that I need to experience more in order to improve as it is something that will be important in the industry.
For my substantial brief, I chose the one set by Arjowiggins on the D&AD website. I chose to do this brief based on the fact that the aim was to champion the use of paper and this is an aspect of the design world that I am interested in and so I felt I could produce a strong solution. Unlike the shorter briefs, I had a lot more time with this project and so I approached it how I would normally. This involved extensive research in the form of primary and secondary. One way in which I adapted my approach was that research included looking at previous winners of D&AD awards to get an idea of what I was up against. In terms of processes, this was the brief where I learnt the least as I was able to stick to what I know and had the freedom to do things my own way. The final outcome met all the aims I set out to achieve. One of these aims was to take my idea one step further as, from research, I discovered that this is often what makes people win the award. I did this by producing a multi-media product and is something that I hope will get noticed.
The last of the briefs was for studio brief 02 and required the putting together of a team of creatives to then take on a live brief. I out myself forward for the adobe brief as it asked to produce a series of posters. At the time, I had just undergone research into poster design for another module and it quickly became something I am interested in. One issue with choosing this brief was that it became obvious that it was preferred by Graphic Designers which resulted in us forming a team of only designers. We overcame this by demonstrating that we are all unique designers with differing skills and interests.
The overall role I took was the project manager. I took charge of producing the contract and took control of meetings and staying up to date with one another. I let the other group members play to their strengths in terms of computer skills. This process has taught me that I enjoy the director side of group projects the most. It also taught me how important a role like a creative director is to ensure a group works coherently and smoothly whilst playing to peoples strengths.
Evaluating the module as a whole, it is definitely the one in which I have learnt the most, both about myself as a designer as well as Graphic Design as a discipline. It was a valuable experience entering live briefs that are set by real companies around the country as it gave my work more significance and is useful for when I leave University. One thing I will do differently next year is to be more selective when choosing briefs and to make sure my decisions are well informed. One mistake I made this year was choosing the Adobe brief as it turned out to be very restrictive and so I did not enjoy taking it on as much as the other briefs. This taught me to read through briefs thoroughly before choosing them.
Thursday, 16 March 2017
Arjowiggins Submission Research
Example Submission Boards
As this is my first time submitting the D&AD/YCN briefs I have looked up some examples of submissions from previous years to get a good idea what to include and what not to.
The example here has given me a good idea of how much I need to write about each image I include. I will also use it as a guide to structure my slides and order them in way that makes them clear and concise.
This example includes a bold, impactful front cover that introduces the project to the viewer in a fun and colourful way. This is a good idea in order to attract the judges attention as they flick through all the submissions.
The colourful and playful theme then runs throughout the submission boards to bring it all together.
This example is much more of a story telling. The boards don't include any text, instead the concept and final resolution is demonstrated through the use of photos showing how the product would be used.
The example here has given me a good idea of how much I need to write about each image I include. I will also use it as a guide to structure my slides and order them in way that makes them clear and concise.
Collaboration - Meeting
Catch up with group
We organised to meet up today to catch up with one another and see where we are at as the deadline is less than a week away.
The next step in the process was to decide on the words we will use to convey the intended message and back up that of the photographs. We explored all kinds of different slogans and phrases as well as considering humour and even film quotes.
Someone then had the idea to use the famous quote "why so serious?" as it is easily recognisable by everyone let alone our target audience. It also conveys the intended message of having fun and not taking things to seriously.
With this idea we then moved to a computer and began producing the final designs. We played around with a number of different typefaces, type size etc until we were all happy with the outcome. We all really liked the slogan and thought it would work well reading along the series of 3 posters. However we came across an issue when we put the posters next to each other with the slogan. As the middle word of the slogan is so small, it didn't have the intended effect and looked out of place. This has led us to reconsider the the slogan and instead revert to one of our other ideas of using three separate words that each convey the message in their own way. What we produced in the time we had today is shown below.
Moving forward, we will meet up again tomorrow to bring together the words we have come up with to use instead of the existing slogan. Once we have that decided, it will then be a matter of putting it all together for submission.
My experience:
My experience of the meet up today was different to the previous ones as there were times where I would make suggestions but because there are 4 of us involved, some of my suggestions were rejected to my disappointment. I've come to realise that a large part of working in a team is compromising with the other team members. Even so, we eventually all came to an agreement so I wasn't bothered by it.
We organised to meet up today to catch up with one another and see where we are at as the deadline is less than a week away.
Someone then had the idea to use the famous quote "why so serious?" as it is easily recognisable by everyone let alone our target audience. It also conveys the intended message of having fun and not taking things to seriously.
With this idea we then moved to a computer and began producing the final designs. We played around with a number of different typefaces, type size etc until we were all happy with the outcome. We all really liked the slogan and thought it would work well reading along the series of 3 posters. However we came across an issue when we put the posters next to each other with the slogan. As the middle word of the slogan is so small, it didn't have the intended effect and looked out of place. This has led us to reconsider the the slogan and instead revert to one of our other ideas of using three separate words that each convey the message in their own way. What we produced in the time we had today is shown below.
Moving forward, we will meet up again tomorrow to bring together the words we have come up with to use instead of the existing slogan. Once we have that decided, it will then be a matter of putting it all together for submission.
My experience:
My experience of the meet up today was different to the previous ones as there were times where I would make suggestions but because there are 4 of us involved, some of my suggestions were rejected to my disappointment. I've come to realise that a large part of working in a team is compromising with the other team members. Even so, we eventually all came to an agreement so I wasn't bothered by it.
Wednesday, 15 March 2017
Collaborative Development
Photoshoot
To kick start the project we decided to do a photoshoot inspired by our concept. The intended message is to have fun with it, be creative and let loose. This has been conveyed through pouring paint onto first year students in a fun and light hearted manor.
We have used paint colours that are similar to those of the three Adobe softwares. These colours will then be edited to resemble each software.
Edited versions:
Critique
feedback from group:
- Have multilayered imagery
> use a range of stocks or materials to create interactive posters
- Research 'Take It On' posters
- Come up with slogan to portray message
- illustrate this across the photos
- the development/learning is more important
- maybe take negative opinions of Adobe sweet
- Look at message adobe put out their already about software
Take It On - Sagmeister & Walsh
When getting feedback on our concept, we were made aware of a similar example by Sagmeister & Walsh. The example was a series of posters they designed for the school of visual arts in NYC that were then displayed on the metro.
The series consists of students faces that have type illustrated or photoshopped onto in very expressive and impactful ways. This example is useful for our project as the brief specifies that we should try to avoid using type and covey the message/ advice purely through imagery. This is an example of using type but in a way that compliments the imagery without being to obvious.
From this, our idea is to come up with a slogan similar to 'Take It On' that will be illustrated on to the photos we have already. This message will further enhance the intended message of the series.
We have used paint colours that are similar to those of the three Adobe softwares. These colours will then be edited to resemble each software.
Edited versions:
Critique
feedback from group:
- Have multilayered imagery
> use a range of stocks or materials to create interactive posters
- Research 'Take It On' posters
- Come up with slogan to portray message
- illustrate this across the photos
- the development/learning is more important
- maybe take negative opinions of Adobe sweet
- Look at message adobe put out their already about software
Take It On - Sagmeister & Walsh
When getting feedback on our concept, we were made aware of a similar example by Sagmeister & Walsh. The example was a series of posters they designed for the school of visual arts in NYC that were then displayed on the metro.
The series consists of students faces that have type illustrated or photoshopped onto in very expressive and impactful ways. This example is useful for our project as the brief specifies that we should try to avoid using type and covey the message/ advice purely through imagery. This is an example of using type but in a way that compliments the imagery without being to obvious.
From this, our idea is to come up with a slogan similar to 'Take It On' that will be illustrated on to the photos we have already. This message will further enhance the intended message of the series.
Existing Adobe Advertising
Looking into what Adobe themselves have produced in the passed, I came across the poster series shown below. The series was made up of photographs of peoples faces, very similar to our own, that are then illustrated onto using bold colours and imagery. The posters then share a slogan at the bottom reading 'The New Creatives Are Here'. These are very similar to what we aim to produce however ours will also differ in a number of ways including target audience and overall message.
Range of example adverts for Adobe Software
Finding it very difficult to locate any existing examples of Adobe advertising campaigns, I have come across the examples below although I am not sure if they were produced by them or someone else. Even so, we can take influence from aspects of the posters when designing our own.
American Apparel
American apparel released a series of adverts that received a lot of attention, both positive and negative. What we can take away from these is the bold use of type together with an image of a person to create a strong and powerful message.
VW Adverts
Similarly with the old VW adverts, they used simple imagery with only a few words or single word underneath. Often they used humour and satire to attract attention. One idea is it use humour within our own project to further portray the sense of fun and playfulness.
Wednesday, 15 February 2017
Arjowiggin's Development
Final Poster Designs
Considering the range of different stocks I have ordered from Arjowiggins, The posters have been designed in such a way that the stock will compliment each design and vice versa. Each artist featured in the posters is signed under the Sony Music music label.
Taking the concept further
informed by a previous D&AD winner, I have decided to take my idea further by showing how the recipient would interact with the posters.
The idea is that each poster will have a hidden QR code, that when scanned with an iPhone, the user will be directed to a secured webpage on which they can access all sorts of different things associated with the artist. This will include early bird release concert tickets, new music releases etc. This access will be earlier than anyone else, thus providing an incentive for the recipient.
The idea will also bring the consumer and brand closer together and give the recipient a sense of appreciation from the brand through rewards.
To demonstrate this to the judges, I will produce some mock ups of the app in use...
Poster Book Mock up
I ordered some A4 paper samples from Arjowiggins so that I could print some poster designs onto them. As well as printing them out, I also tried out ways in which I could present the posters as a book.
Inspired by a project I found online involving a poster book, the idea on the left is to produce some sort of spine or half cover that will hold the posters together as a book without compromising the posters themselves.
This is a major problem I need to overcome. As the posters will be sent via the post, they need to be small enough to fit through a letter box, this means folding the posters in half. I need to come up with a way in which the posters are held together without damaging them designs.
I have now printed my own poster designs of artists under the Sony Music label onto A3 paper samples I ordered from Arjowiggins.
The next stage is to decide how I am going to present the posters as a book. The original idea was to produce a spine or half cover out of paper. However, I am not sure how I would attach this spine to the posters without compromising the posters themselves.
To solve the problem, I approached a group of peers to get their feedback and opinions on how to solve it. They agreed with the fact that I need to somehow come up with a way of keeping them together without the use of staples or stitches.
Someone then thought of an issue of the Uni's magazine that was released recently that uses a sleeve. They also said that I should experiment with tracing paper.
This feedback inspired the experimentation below, using tracing paper to produce a spine or sleeve.
The sleeve works really well at holding the posters together without damaging the posters. The tracing paper also doesn't cover up the poster designs leaving them exposed.
Considering the range of different stocks I have ordered from Arjowiggins, The posters have been designed in such a way that the stock will compliment each design and vice versa. Each artist featured in the posters is signed under the Sony Music music label.
Taking the concept further
informed by a previous D&AD winner, I have decided to take my idea further by showing how the recipient would interact with the posters.
The idea is that each poster will have a hidden QR code, that when scanned with an iPhone, the user will be directed to a secured webpage on which they can access all sorts of different things associated with the artist. This will include early bird release concert tickets, new music releases etc. This access will be earlier than anyone else, thus providing an incentive for the recipient.
The idea will also bring the consumer and brand closer together and give the recipient a sense of appreciation from the brand through rewards.
To demonstrate this to the judges, I will produce some mock ups of the app in use...
Poster Book Mock up
I ordered some A4 paper samples from Arjowiggins so that I could print some poster designs onto them. As well as printing them out, I also tried out ways in which I could present the posters as a book.
This is a major problem I need to overcome. As the posters will be sent via the post, they need to be small enough to fit through a letter box, this means folding the posters in half. I need to come up with a way in which the posters are held together without damaging them designs.
Refined Resolution
The final resolution size is informed by the fact that the posters will be sent through the post and so, ideally it should fit through a letter box. The average letter box can fit the width of A4, this means that I can print the posters A3 and then fold them in half and they will fit through.
The next stage is to decide how I am going to present the posters as a book. The original idea was to produce a spine or half cover out of paper. However, I am not sure how I would attach this spine to the posters without compromising the posters themselves.
Someone then thought of an issue of the Uni's magazine that was released recently that uses a sleeve. They also said that I should experiment with tracing paper.
This feedback inspired the experimentation below, using tracing paper to produce a spine or sleeve.
The sleeve works really well at holding the posters together without damaging the posters. The tracing paper also doesn't cover up the poster designs leaving them exposed.
Final Outcome
Thursday, 9 February 2017
Collaborative Questions
Define what is your motivation for undertaking your collaboration...
Work within a team
- something I don't do often but is an important skill in the industry
- learn how to share out the workload based on individual skill sets
- learn how to communicate with a number of other people
Win an award!
- a chance to get national recognition
Want to have a go at leading a team
- will take up this roll for a period of time during the process
- learn how to manage people
Get a good mark in the responsive module
- make the most of the freedom of picking and choosing briefs
- something that is rare for a professional
What methods of communication will you use
Face to Face meetings
- in the studio
- find other places that work for us all such as cafes and bars
Facetime
- video calling each other when we aren't all at uni/ on the weekends
- Facebook messenger - a quick way of talking to each other on the go
- able to share images and other material quickly and easily
What skill sets does each member of your collaborative team bring ?
Alec
- Big Ideas
- Physical methods of production
- idea generation
- presentations
Theo
- open to other people's ideas
- organised
- like hand rendered form of design
- versatile
- active learner
Me
- organised
- vocal
- opinionated
- confident on indesign and illustrator
- time efficient
Work within a team
- something I don't do often but is an important skill in the industry
- learn how to share out the workload based on individual skill sets
- learn how to communicate with a number of other people
Win an award!
- a chance to get national recognition
Want to have a go at leading a team
- will take up this roll for a period of time during the process
- learn how to manage people
Get a good mark in the responsive module
- make the most of the freedom of picking and choosing briefs
- something that is rare for a professional
What methods of communication will you use
Face to Face meetings
- in the studio
- find other places that work for us all such as cafes and bars
Facetime
- video calling each other when we aren't all at uni/ on the weekends
- Facebook messenger - a quick way of talking to each other on the go
- able to share images and other material quickly and easily
What skill sets does each member of your collaborative team bring ?
Alec
- Big Ideas
- Physical methods of production
- idea generation
- presentations
Theo
- open to other people's ideas
- organised
- like hand rendered form of design
- versatile
- active learner
Me
- organised
- vocal
- opinionated
- confident on indesign and illustrator
- time efficient
Wednesday, 8 February 2017
Collaboration Brief
Getting Started
In order to find a team of creatives to work with, we were asked to put together a couple of slides that demonstrated ourselves as designers and work we admire. These slides were then showcased in front of a room full of designers, illustrators and animators. The slides also included briefs we want to undertake as a group.
Due to the brief I selected, it was clear that it was favoured by Graphic Designers as opposed to other courses. This meant that the group we got together consisted of only Graphics. At first, I thought this may impact the project but, we as a group, came to realise that each of us are very different and unique designers from one another and so we will all bring different skill sets and approaches to the brief.
We each introduced ourselves to each other and showed the group examples of our work to give them a good idea of what each member of the team is interested in and good at.
The next stage was to read through the brief and start to brainstorm possible ideas, this was the first difference I noticed between working alone and in a group. The idea generation stage of a project was a lot more broad as it was a coming together of different peoples minds. It made me realise how differently some designers approach and interpret briefs.
Key Points
- Celebrate hard-won wisdom and life-lessons through illustration or photography
- Identify the advice you'd like to give
- Create a series of 3 posters or prints
- Heartfelt advice
- Decide target audience, let this inform designs
- Think fun and life-affirming
- A celebration of the times you've learned something the hard way
- What do I wish I had been told
Essential
- 3 x Poster designs or prints, landscape or portrait, dimensions 578 x 370mm (for potential publication)
- Title each piece and supply a short description.
We first wanted to decide on the target audience as this is open to interpretation within the brief and is an important detail in any concept. We decided to aim our project at young creatives, in particular creatives who are just starting their degrees at uni. This decision was informed by the fact that all members of the team have been in that position and it is a situation that is still fresh in our minds. This will allow us all to think back to that time and think up advice we would appreciate at that time.
Team Rationale
Our aim is to produce a series of 3 posters aimed at young creatives, such as 1st year students at University, who might be new to the discipline or softwares. The posters will showcase a number of skills that each team member has picked up during their years studying and becoming a creative. We shall each outline what we as individuals consider to be good advice as a young creative kick starting their creative passion and what we would like to have been told when we were in their position. We will then communicate this advice utilising a range of medias and facilities available at the college to showcase the possibilities available to someone in the target audience. The posters will not only show them possibilities, but will also aim to break any stereotypical barriers concerning the creative industries, Graphic design in particular. This will be done through the use of techniques that may not be typically thought of as being within the Graphic Design discipline.
With this rationale in mind, we then decided to go over our notes and choose a range of ideas that we will develop further. We went away with our notes and ideas and planned to meet up soon after to discuss what we had come up with, from there we would then choose one or two ideas to take forward.
--------------------------------------
Unfortunately the group was not able to meet up before me and another member flew out to Berlin on a Uni trip. This left the other two members without us however we discussed what we should do whilst we were away. We decided that the two team members who stayed in Leeds that week could meet up and start producing some work based on the groups ideas.
I made sure to let the group know that even though they were doing all the work that week, that I would make up for it at a later date so that the work load is spread evenly amongst the team members.
--------------------------------------
Research
D&AD and Judges
In order to find a team of creatives to work with, we were asked to put together a couple of slides that demonstrated ourselves as designers and work we admire. These slides were then showcased in front of a room full of designers, illustrators and animators. The slides also included briefs we want to undertake as a group.
Due to the brief I selected, it was clear that it was favoured by Graphic Designers as opposed to other courses. This meant that the group we got together consisted of only Graphics. At first, I thought this may impact the project but, we as a group, came to realise that each of us are very different and unique designers from one another and so we will all bring different skill sets and approaches to the brief.
We each introduced ourselves to each other and showed the group examples of our work to give them a good idea of what each member of the team is interested in and good at.
The next stage was to read through the brief and start to brainstorm possible ideas, this was the first difference I noticed between working alone and in a group. The idea generation stage of a project was a lot more broad as it was a coming together of different peoples minds. It made me realise how differently some designers approach and interpret briefs.
Key Points
- Celebrate hard-won wisdom and life-lessons through illustration or photography
- Identify the advice you'd like to give
- Create a series of 3 posters or prints
- Heartfelt advice
- Decide target audience, let this inform designs
- Think fun and life-affirming
- A celebration of the times you've learned something the hard way
- What do I wish I had been told
Essential
- 3 x Poster designs or prints, landscape or portrait, dimensions 578 x 370mm (for potential publication)
- Title each piece and supply a short description.
We first wanted to decide on the target audience as this is open to interpretation within the brief and is an important detail in any concept. We decided to aim our project at young creatives, in particular creatives who are just starting their degrees at uni. This decision was informed by the fact that all members of the team have been in that position and it is a situation that is still fresh in our minds. This will allow us all to think back to that time and think up advice we would appreciate at that time.
Team Rationale
Our aim is to produce a series of 3 posters aimed at young creatives, such as 1st year students at University, who might be new to the discipline or softwares. The posters will showcase a number of skills that each team member has picked up during their years studying and becoming a creative. We shall each outline what we as individuals consider to be good advice as a young creative kick starting their creative passion and what we would like to have been told when we were in their position. We will then communicate this advice utilising a range of medias and facilities available at the college to showcase the possibilities available to someone in the target audience. The posters will not only show them possibilities, but will also aim to break any stereotypical barriers concerning the creative industries, Graphic design in particular. This will be done through the use of techniques that may not be typically thought of as being within the Graphic Design discipline.
With this rationale in mind, we then decided to go over our notes and choose a range of ideas that we will develop further. We went away with our notes and ideas and planned to meet up soon after to discuss what we had come up with, from there we would then choose one or two ideas to take forward.
--------------------------------------
Unfortunately the group was not able to meet up before me and another member flew out to Berlin on a Uni trip. This left the other two members without us however we discussed what we should do whilst we were away. We decided that the two team members who stayed in Leeds that week could meet up and start producing some work based on the groups ideas.
I made sure to let the group know that even though they were doing all the work that week, that I would make up for it at a later date so that the work load is spread evenly amongst the team members.
--------------------------------------
Research
D&AD and Judges
Before coming up with any ideas, the team thought it would be a good idea to start by researching the D&AD New Blood awards.
The detail that we considered to be the most important and something that we could inform our own process with was the fact that New Blood focuses on the future of creative disciplines and so is looking for experimental and innovative work. These are two things that we tried to achieved throughout the project as it would give us a better chance of winning.
“New Blood is challenge. New Blood is about new thinking. New Blood is about marking tomorrow as yours. We need New Blood”
We then thought that it would be a good idea to research the people who would be judging our work so that we could aim to produce work similar to their design interests or styles. Research included looking into a number of members of the Adobe team including Oliver Chapman, Patrice de Villiers, Verity Slade and Sam Summerskill.
Above is a series of poster prints designed by Verity Slade. The use of bold, playful colours and the simple layout is a style that we all agreed on using for inspiration.
These colourful yet simple posters were designed by another one of the judges and fellow adobe team member Patrice de Villiers. The combination of image and text makes for high impact and is something we wanted to achieve in order to grab the judge’s attention.
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